market strategy

Powerful Essays
1. Define Research and its characteristics. Also explain any seven types of research.
Reearch is ‘an endeavour to discover new or collate old facts etc by the scientific study of a subject or by a critical investigation’.
Characteristics of research
a) originates with question or problem
b) requires clear articuation of goal
c) often divides the main problem into sub-problems
d) guided by specific hypothesis,question

seven types of research are:
i. theoretical/Fundamental/pure research: it is the source of new theories used to increase behavior but not seeking to solve the queries. ii. Applied decisional research: it involves with practical problem with seeking a problem solving questions iii. Conceptual research: in this theory, the focus is upon pure theoretical principles for seeking a practical solution to the queries. iv. Historical reseach: it is study of past events to interpret records and data to project future trends.
v. Action research : this involves an action oriented research to solve problems. vi. Library research: involves the reviews of past reports , data and notes in order to collect, analyse and interpret. vii. Ex-post-facto research: it is an empirical enquiry for situations that have already occurred. This type of research explains the relationship between the independent constrants.

QN2) Explain the various types of Consumer and Business to Business (B2B) market research.
Consumer research focus on consumer attitudes , their behavior and their preferences in a market based economy.
Types of consumer market research:
i)Advertising andpromotion research:
To gauge customer responses to the promotional measures undertaken by the company as well as the effectiveness of each measure. ii) Customer satisfaction studies
To determine the level of customer satisfaction with the quality of your product and the way you sell it and deal with your customers. iii)Consumer decision process research:
To determine what

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