market srudy
MARKET STUDY: SAN MIGUEL BREWERY
PREPARED FOR THE REQUIREMENT IN MGMT.443 (PRODUCTION AND OPERATION MGMT.)
SAN MIGUEL CORPORATION
PREPARED BY:
OCTAVIO, SHARLYN JOY
CAGBALENO, LYGIA FAITH
SEVILLA, DRAYCE ANNE
JANCE, SHEINA ROSE
NACION, MARY JANE
ABAPO, VANESSA
OCTOBER 16, 2013
1. INTRODUCTION:
A. Objective:
This report contains the results of a market study conducted by San Miguel Beer and designed to identify the general characteristics and sizes of and trends within the market for Beer, Hard liquor, Bottled water, Juice drinks and Coffee. These markets include those that relate__ in particular the study sought to characterize and quantify trends that are relevant to San Miguel Corporation’s___ as well as those that relate to associative subsectors of consumer __. The survey is keyed on the __ primary markets for__ solution__ but also includes limited information for other regions of the world.
B. Approach and Methodology:
For this task__ complied and analyzed relevant market and technology application information from a broad range of information sources that are known to be applicable for the task objectives. These sources include numerous market research and industry- specific database accessible through commercial gateways, as well as some that are accessible through the internet. The specific sources included database developed by over a dozen respected global market research firms( for example, ___), in addition to numerous trade-industry- and technology- specific sources. For this task, ___ expects to compile pertinent information extracts from numerous published and unpublished analysis.
___’s strategy has involved the following:
Developing search strategies that yield general market information and specific data elements relative to ___ in general as well as to___’s business model.
Converting these strategies to Boolean or other search command statements applicable to specific information
PREPARED FOR THE REQUIREMENT IN MGMT.443 (PRODUCTION AND OPERATION MGMT.)
SAN MIGUEL CORPORATION
PREPARED BY:
OCTAVIO, SHARLYN JOY
CAGBALENO, LYGIA FAITH
SEVILLA, DRAYCE ANNE
JANCE, SHEINA ROSE
NACION, MARY JANE
ABAPO, VANESSA
OCTOBER 16, 2013
1. INTRODUCTION:
A. Objective:
This report contains the results of a market study conducted by San Miguel Beer and designed to identify the general characteristics and sizes of and trends within the market for Beer, Hard liquor, Bottled water, Juice drinks and Coffee. These markets include those that relate__ in particular the study sought to characterize and quantify trends that are relevant to San Miguel Corporation’s___ as well as those that relate to associative subsectors of consumer __. The survey is keyed on the __ primary markets for__ solution__ but also includes limited information for other regions of the world.
B. Approach and Methodology:
For this task__ complied and analyzed relevant market and technology application information from a broad range of information sources that are known to be applicable for the task objectives. These sources include numerous market research and industry- specific database accessible through commercial gateways, as well as some that are accessible through the internet. The specific sources included database developed by over a dozen respected global market research firms( for example, ___), in addition to numerous trade-industry- and technology- specific sources. For this task, ___ expects to compile pertinent information extracts from numerous published and unpublished analysis.
___’s strategy has involved the following:
Developing search strategies that yield general market information and specific data elements relative to ___ in general as well as to___’s business model.
Converting these strategies to Boolean or other search command statements applicable to specific information