Assignment: Market Segmentation and Product Positioning
Dr. Joel Nwagbaraocha
Introduction and identification
“My Teacher” is a new service that made on the concept of helping, graduate or international student in the United States to develop and improve his educational career when he feels that he is under leveled or he lacks the ability of staying on the same level of his colleagues, and have the desire to increase his GPA, by obtaining the professional help of our staff that contains expert professors and educators,
The main three ways to help our customers – the students- are to conduct special private courses for the required methods in one of the company’s branches, and conduct E-classes on the website for students in other geographical areas, and helping our student to manage their time to schedule the right time to study, work and free time to take a rest.
Because students are our customers, the marketing segment will be identified depending on a combination of demographic, geographic, psychological, and behavioral segmentation,
Ages, economical and educational segmentation of our students will be divided to three segments: * 14-17 years old are the high school students which they are the lowest educational level and mostly they are not able to make the decision to obtain our services because their financial resource is their parents, and in these ages students are not willing to attend any classes outside their school, they prefer to practice some kind of sports a hobby outside the school times, which means that this segment is not very promising. * 18-23 years old are the undergraduate students which they are the moderate educational level and some of them have already start their professional career or internships, a part of this level of student have their own financial income and others have financial aids or
References: * http://en.wikipedia.org/wiki/Higher_education_in_the_United_States * By Michel Wedel and Wagner A. Kamakura (Dec 31, 2000) Market Segmentation: Conceptual and Methodological Foundations. * By James H. Myers (Jul 1, 1996) Segmentation & Positioning for Strategic Marketing Decisions * http://www.davetalks.com/articles/syndicated/product-positioning-differentiation-tips.htm