Market Reserch

Topics: Scientific method, Research, Research and development Pages: 31 (4566 words) Published: April 18, 2013
Student Instructions

← Please complete an assessment cover sheet and attach to this Assessment Guideline along with your completed assessment. ← The assessment strategy assesses this unit in its entirety and includes required knowledge, skill and critical aspects of evidence ← If you have completed any part of this assessment in a previous unit, then advise your Trainer/Assessor. ← Please ensure all assessment evidence (including this assessment tool) is submitted to your Trainer/Assessor.

Assessment Matrix

← The Assessment Matrix outlines how each section of the unit will be assessed ← All Assessment that is listed under Essential must be completed ← Assessment listed under Additional may be completed if assessor requires extra evidence to be provided

|Unit Details |Essential |Additional | | | |(If insufficient evidence is | | | |provided you MAY be asked to | | | |complete one or more of the | | | |following) | | | |1.1Communicate role of market research in enterprise operations to relevant personnel | |2.1 Draft research objectives | |3.1 Identify types of data required to inform objectives | |4.1 Estimate resources and time lines required for market research projects | |identifying and defining market research requirements in an organisation | |financial skills to set and manage market research budgets |Assessed Holistically | | | | |negotiation skills to gain approval for proposals from senior management | | | | | |organisational and time management skills to develop complex market research plans | | | | | |including time lines and options | | | | | |research and data collection skills to determine organisational market research | | | | | |requirements. | | | | | |Required Knowledge | |key provisions of relevant legislation from all forms of government, codes of practice |Assessed Holistically | | | | |and national standards that may affect aspects of business operations such as:...

References: Rix, P. (2011). Marketing: A practical approach. 7th Ed. NSW: McGraw Hill – Chapter 3 Gathering Marketing Information
BSBMKG506B Plan Market Research student workbook (IBSA)
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