Market Research Proposal for Friskies Go-Cat

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CONTENT

Covering Letter 2
Executive Summary 3
1 Introduction 4
2 Background 4
3 Research Purpose ¨C Management Decision Problem 4
4 Marketing Problem and Research Objectives 5
5 Management Decision Criteria 8
6 Research Design Rationale 8
7 Research Design 9
8 Field Work 10
9 Data Analysis 11
10 Reporting 13
11 Materials Required 13
12 Cost 13
13 Contractual Requirements 14
14 Timing 14
15 Accreditation 14
16 Project Management 14

REFERENCES 15
APPENDIX 16 COVERING LETTER

To Whom It May Concern:

Thank you for your bidding invitation. We are honoured to receive your invitation and very glad to accept it. We desire to be awarded the market research project, and we are confident to win it in the bidding.

As a professional market research company, we have pursued market research for more than fifty years. In these days, a large number of market research projects have been successfully planned and executed. Every time, our projects were satisfied by clients and won excellent appraise and evaluation. One out of two companies planning to do market research, will award us the project. We are proud of our histories.

Now a day, we only employ experienced experts with rich knowledge. This keeps the highest evaluation and most clients for our company. During the process of market research, every field worker will receive a special professional training. All the small part of the project will be under charged by department managers and directors, and reported to the CEO for every progress.

Please believe in us and look trust our profound background and rich experience. We are going to pay back a miracle, only if you offer us a chance.

Yours truly,

Market Research Company

April 2005 EXECUTIVE SUMMARY
Friskies Go-Cat has already covered the entire



References: 3. RESEARCH PRUPOSE ¨C MANAGEMENT DECISION PROBLEM According to the statistic, the complete pet food market increased at a steady speed (IBIS World, 2004), and the grocery value in creased by 3.2% (Retail World, Dec 2004)

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