Market Research on Online Shopping
ADVERTISING AND MARKETING RESEARCH
Submitted by:
Roopal Jain
Aishwarya Maurya
Tamanna Mordani
Shubhangi Patankar
Sarita Santoshini
TYBMM, Advertising, 2013
Title
“There has been a significant change from mainstream retail shopping towards online shopping in the last four years”
INDEX
1) Abstract
2) Introduction
3) Review of Literature
4) Method
5) Data Analysis and Interpretation
6) Results and Discussions
7) Conclusion
8) Limitations and Suggestions
9) Bibliography
10) Appendix
ABSTRACT
The purpose of this study is to analyze the growth of online shopping in the Indian market in the last 4 years. The study broadly classifies online shoppers across various age groups, income categories, education qualification and job profile. A sample of 50 respondents were taken into consideration from Mumbai. Statistical techniques was applied to trace the respondents views about online shopping and demographic characteristics such as age, gender and occupation . It was found that ___________________________________________________________________________________________________________________________________________
Introduction
Fashion and lifestyle are the most searched for categories globally and India is no exception. It is one of the fastest growing segments in the e-commerce business, in India and in more mature markets abroad. In fact, experts say apparel is the largest-selling category in the online retail bouquet in the US and UK. Online shopping in India which is at a nascent stage is poised to witness significant growth in the next few years, with the industry likely to touch $34.2 billion by 2015. Online shopping in India is gaining momentum every day.
Submitted by:
Roopal Jain
Aishwarya Maurya
Tamanna Mordani
Shubhangi Patankar
Sarita Santoshini
TYBMM, Advertising, 2013
Title
“There has been a significant change from mainstream retail shopping towards online shopping in the last four years”
INDEX
1) Abstract
2) Introduction
3) Review of Literature
4) Method
5) Data Analysis and Interpretation
6) Results and Discussions
7) Conclusion
8) Limitations and Suggestions
9) Bibliography
10) Appendix
ABSTRACT
The purpose of this study is to analyze the growth of online shopping in the Indian market in the last 4 years. The study broadly classifies online shoppers across various age groups, income categories, education qualification and job profile. A sample of 50 respondents were taken into consideration from Mumbai. Statistical techniques was applied to trace the respondents views about online shopping and demographic characteristics such as age, gender and occupation . It was found that ___________________________________________________________________________________________________________________________________________
Introduction
Fashion and lifestyle are the most searched for categories globally and India is no exception. It is one of the fastest growing segments in the e-commerce business, in India and in more mature markets abroad. In fact, experts say apparel is the largest-selling category in the online retail bouquet in the US and UK. Online shopping in India which is at a nascent stage is poised to witness significant growth in the next few years, with the industry likely to touch $34.2 billion by 2015. Online shopping in India is gaining momentum every day.