Market Research on Brand Royal Enfield

Topics: Brand, Brand management, Branding Pages: 25 (3458 words) Published: October 17, 2014
TEAM KELLER_LIBRA_Royal Enfield
i

TEAM KELLER
Sridhar N (039)
Preeta Saha (056)
Srimathi Sriram (079)
Avishek Guha Roy (114)
BM_LIBRA

TEAM KELLER_LIBRA_Royal Enfield
ii

Table of Contents
List of Figures and Tables ................................................................................................................................................ iv Executive Summary .............................................................................................................................................................. 1 Introduction............................................................................................................................................................................... 2 Royal Enfield – About the Brand................................................................................................................................... 2 Different Models of Bike................................................................................................................................................ 3 Brand Communication ........................................................................................................................................................ 3 Brand Building .................................................................................................................................................................... 4 Country/Place of Origin............................................................................................................................................ 4 Bike Rides .......................................................................................................................................................................... 4 Values Promoted........................................................................................................................................................... 5 Celebrity Endorsements ........................................................................................................................................... 6 Royal Enfield Goodies ................................................................................................................................................ 7 Market Study on Royal Enfield....................................................................................................................................... 8 Aim of the study ................................................................................................................................................................. 8 Methodology Adopted .................................................................................................................................................... 8 Hypothesis ........................................................................................................................................................................ 8 Secondary Research .................................................................................................................................................... 8 Survey .................................................................................................................................................................................. 8 Data Collection and analysis:................................................................................................................................. 9 Respondent’s Profile: ................................................................................................................................................. 9 Key Findings: ................................................................................................................................................................... 9 Royal Enfield’s personality as a human being...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Market Research Essay
  • Royal Enfield Essay
  • Cadbury's Use of Market Research Essay
  • Brand Personality Assessment of Royal Enfield Essay
  • Essay about Royal Enfield
  • Essay about Royal Enfield
  • Market Research Essay
  • market research Essay

Become a StudyMode Member

Sign Up - It's Free