Market Research Chocolates Questionnaire

Topics: Cadbury plc, Chocolate, Brand Pages: 6 (970 words) Published: March 23, 2011
QUESTIONNAIRE
CHOCOLATES________________________________________ Q1) Do you prefer Snacks?
(a)Yes [ ] (b) No [ ]
Q2) what do you normally have in between meals?
(a)Popcorns [ ] (b) Chocolates [ ]
(c)Chips [ ] (d) Biscuits [ ] Q3) Do you also eat chocolate in between meals?
(a)Yes [ ] (b) No [ ]
Q4) Do you like/prefer chocolates?
(a)Very much [ ] (b) Okay [ ]
(c)Not much [ ] (d) Not at all [ ]
Q5) what type of chocolates do you prefer?
(a)Wafers [ ] (b) Small chocolates [ ]
(c)Bars [ ] (d) Others [ ] Q6) How frequently do you buy chocolates?
(a)Once everyday [ ] (b) Once a week [ ] (c)2-3 times a week [ ] (d) On special occasions only [ ] (e)Others, please specify

Q7) Which brands of Indian chocolates do you like?
(a) Nestle [ ] (b) Amul [ ] (c)Cadbury [ ] (d) Glaxo Smithkline (Horlicks) [ ] (e)Others, please specify

Q8) Which foreign brands of chocolates are you aware of?
(a) Hershey’s [ ] (b) Mars [ ] (c)Toblerone [ ] (d) Snickers [ ] (e)Gandour [ ] (f) Ferrero Rocher [ ]
Q9) Rate your preferences in choice of chocolates attributes on a scale of 1-5 (5 being the highest rank)
12345
Taste
Sweetness
Price
Calories
Softness
Brand Name
Ingredients
Size

Q10) Which variants of chocolates do you like?
(a)White [ ] (b) Dark [ ]
(c)Crunchy [ ] (d) Dry fruits [ ]
(e)Crackle [ ] (f) Flavored [ ]
Q11) What types of taste do you like in chocolates?

Sweet Somewhat Sweet Not So Sweet Little Bitter Bitter Q12) Which form of chocolate do you like?
(a)Hard [ ] (b) Crunchy [ ] (c)Soft and silky [ ] (d) Nutties [ ] (e)Chewy [ ]
Q13) Do you think chocolates can be a good substitute to Indian sweets?

Strongly Agree Agree Neutral Disagree Strongly Disagree

Q14) In general, what do you prefer to receive as gifts?
(a)Flowers/bouquets [ ] (b) Soft toys [ ] (c)Greeting Cards [ ] (d) Chocolates [ ]

Q15) Which of the following do you prefer in a chocolate bar? (a)Toffee [ ] (b) Nuts [ ] (c)Fruits [ ] (d) Biscuits [ ] (e)Chocolate [ ] (f) Caramel [ ]

(g)Others, please specify
Q16) Chocolates of which price range would you prefer the most? (a)Rs. 0-5 [ ] (b) Rs.5-10 [ ] (c)Rs. 10-20 [ ] (d) Rs.20-50 [ ]
(e)Rs.50 & above [ ]
Q17) Usually, where do you buy chocolates from?
(a)General Stores [ ] (b) Supermarkets [ ] (c)Bakeries [ ] (d) School/College/Office canteens [ ] Q18) Which pack size do you buy most often?

(a)Small [ ] (b) Medium [ ]
(c)Big [ ] (d) Family Pack [ ]
Q19) What special offers do you prefer to have?
(a)Buy one, get one free [ ] (b) Free Gift [ ] (c)50% extra free [ ] (d) Free Offer [ ] Q20) On which occasions do you buy chocolates the most?
(a) Christmas/New Year [ ] (b) Festivals [ ] (c)...
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