Preview

Market Research Brief & Proposal

Best Essays
Open Document
Open Document
4524 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Market Research Brief & Proposal
Research Brief

Contents:

1. Background
2. Project Rationale
3. Objectives
4. Outline of Possible Method
5. Reporting and Presentational Requirements
6. Timing

1. Background
Systems Interiors began trading in 1986 as the office furniture supply division of the BDS group of companies. BDS Group Ltd is the parent company of the BDS group of companies, the first of which was formed in the early 1940’s. The Group’s business activities include construction, house building, shopfitting, window and curtain walling systems, together with the office planning and furniture supply of System Interiors. All the companies benefit from the synergy of each related business, in addition to providing construction related solutions to the UK and throughout the Channel Islands.

System Interiors has strong supplier partnerships with some of the leading and most respected manufacturers of office furniture products in the world. The company has been trading successfully for over twenty and has a strong and established sales team with a wealth of experience and skills necessary to bring working environment solutions of the highest standards to its customers. System Interiors provides a comprehensive planning and design package for office and workspaces. The service not only includes the supply of high quality office furniture, seating and storage but also the installation and maintenance of these products.

In addition to our main activities, we offer the following core services:

• Move Management
• File relocation
• Off site storage
• Furniture inventory
• Furniture reconfiguration
• Disposal of existing furniture
• CAD service
• Installed layout drawings (for Health & Safety/Fire Officer etc)
• Computerised layout management
• Furniture cataloguing and asset registers
• Storage surveys
• Out of warranty services packages
• Maintenance contracts
• On site repair service
• Furniture recycling programme

The company personnel consist of:

Director
Sales

You May Also Find These Documents Helpful

  • Good Essays

    Cpccbc4010A Assessment 1

    • 1237 Words
    • 5 Pages

    Service engineer: design layouts and requirements for Environmental, Heating, ventilation, air conditioning, electrical and hydraulic…

    • 1237 Words
    • 5 Pages
    Good Essays
  • Good Essays

    In the Guillermo Furniture Store Scenario, Guillermo the owner is faced with the effect of the economic market growing, global competition, and the use of today’s technology in manufacturing the identical class of excellence in furniture and trying to keep the furniture reasonably priced (University of Phoenix, 2010).…

    • 769 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    1. The household wood furniture industry is a very cyclical and tough business to get into. The industry is broken down into 3 categories: upholstered, wood, and other furniture. The other category includes “ready to assemble furniture and causal furniture”. Many of the wood manufactures today are very focused on quality of the product that they sell to retailers. Manufactures provide brochures with the quality of the material that they make their furniture with and how each piece is assembled, so they can better sell to retailers.…

    • 1164 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    MKT 441 Week 2 Learning Team Market Research Implementation Plan Problem Identification and Project Outline…

    • 246 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    As was mentioned in the issue identification part, furniture industry is going through the shift in production locations, stressing its…

    • 2809 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Fin 571 Week 1

    • 881 Words
    • 4 Pages

    The Signaling Principle: Actions that convey information is defined as another extension of the self-interested behavior principle which also addresses the problem of asymmetric information. The Behavioral Principle: When all else fails, look at what others are doing for guidance is defined as the direct application of the signaling principle (Emery, D.R., Finnerty, J.D., and Stowe, J.D., 2007).…

    • 881 Words
    • 4 Pages
    Good Essays
  • Good Essays

    University of Phoenix. (2009). Scenario: The Guillermo Furniture Store. Retrieved July 18, 2009, from https://ecampus.phoenix.edu/classroom/ic/classroom.aspx…

    • 851 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Mgmt 340 Week 1

    • 640 Words
    • 3 Pages

    As mentioned in the scenario, Pine Valley Furniture developed its applications in-house. Many reasons are plausible for why the company chose this option. The company may have had unique processing needs that required the system to be built in-house, as opposed to purchasing a prepackaged system. The company may also have viewed…

    • 640 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    In this task I will plan market research for a selected service in my event management organisation and I will be explaining the methods The research objective I will be focusing on is target market, this is essential because the business I have selected is event management specialising in wedding planning and it is necessary that I know the needs and wants of customers from different backgrounds. Defining my target market will help me focus on my objective and will allow me offer better service. If I don't concentrate on whom my target audience is than it will result in me making less customers than I should me, so target market is important in order to meet my businesses objective which is to have a diverse and an organisation that could apply to everyone of the data collection. On the new state of the art reseal able cans for Ball see what can be done to promote their new…

    • 1239 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Proposal

    • 3217 Words
    • 13 Pages

    EXECUTIVE SUMMARY
 INTRODUCTION: THE COMPANY
 NEW PRODUCT IDEA CUSTOMER NEEDS AND WANTS TARGETED
MARKET
SEGMENT
 SWOT
ANALYSIS
 BRANDING
AND
POSITIONING
 PRICING
 PROMOTION
 PLACE
(MARKETING
CHANNEL)
 APPENDIX
 3
 4
 4 5 6
 6
 9
 11
 11
 14
 16…

    • 3217 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    A major university opened a new computer lab for their Business School students. Due to the large number of students enrolled in the business school the computer lab had an overwhelming demand. The business school computer was unable to meet the overwhelming demand s the students needed to the computer lab. Therefore, Rod Stevenson, the director of the Student Computer Center decided to hold focus groups. The objective of the focus group was to determine overall student satisfaction with the lab, identify current problem areas and collect student recommendations for improvements.…

    • 544 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    Home Depot

    • 2579 Words
    • 11 Pages

    Grow, B. (2009 йил 6-March). Renovating Home Depot. Retrieved 2011 йил 13-July from Businessweek.com: http://www.businessweek.com/magazine/content/06_10/b3974001.htm…

    • 2579 Words
    • 11 Pages
    Best Essays
  • Good Essays

    Marketing Brief

    • 1028 Words
    • 5 Pages

    Nudie Jeans (“Nudie”) strive to share their passion for denim with the fashion community and demonstrate socially responsible business practices. Nudie strives to deliver the best quality from material choice to craftsmanship and design coupled with a vision for change in manufacturing practices in the fashion industry. This is illustrated in their firm supporter of Amnesty International in their fight for ethical human rights practices in the garment manufacture industry.…

    • 1028 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Woodmare Case Study Answer

    • 1008 Words
    • 3 Pages

    The major business proposition for Woodmere and Homehelp to consider within the proposal is the advancement of their company through an advanced and smarter form of managing supplies and customers’ needs. With Homehelp as a major home decorating retailer that’s looking for new ways to improve and Woodmere has the reputation a cliental already in place and are looking to further advance the logistical time based capability. Homehelp major focus has been to deal only with manufacturers and keep cost low and service high. Homehelp also looks to keep a lock on everyday low price and having premium service for the customers. Woodmere has been moving towards looking to invest in information technology to further push their business to a wider audience and even more timely deliveries…

    • 1008 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Marketing - Client Brief

    • 4635 Words
    • 19 Pages

    THE CLIENT BRIEF A best practice guide to briefing communications agencies Joint industry guidelines for young marketing professionals in working effectively with agencies FOREWORD “FORGET, JUST FOR A MINUTE, THAT YOU ARE BRIEFING AN AGENCY. INSTEAD, PRETEND YOU ARE STANDING ON THE BANK OF A RIVER ABOUT TO BUILD A BRIDGE.” Around you are architects, builders, all sorts of different experts that you have hired to help you. They might all come from different specialist companies, they might all come from a single one-stop-bridge-shop.…

    • 4635 Words
    • 19 Pages
    Good Essays

Related Topics