Market research
Contents Page
Introduction ..................................................................................................................................... 2
Research Methods Comparison...................................................................................................... 3
Marketing Findings...........................................................................................................................4
Other Research Methods.................................................................................................................6
References...................................................................................................................................... 7
Appendices.......................................................................................................................................8
Introduction
The aim of the report is to present qualitative research methods used to appreciate people’s opinion regarding Ferrero Rocher chocolate and a possible new product which may be recommended: dark cube Ferrero Rocher chocolate.
Ferrero Rocher was founded in 1942 by Italian Pietro Ferrero. Chocolate represents a combination of cream surrounding a whole hazelnut within a delicate crisp wafer, all encircled in milk chocolate with finely chopped hazelnuts. Brand becomes known for its gold foil wrapper, it denotes high quality and premium packaging (Ferrero Rocher, 2014).
Ferrero produces a huge range of internationally known products as Raffaello, Nutella and all versions of Kinder but the research is focused just on Ferrero Rocher product.
Research involves the use of different techniques of interviewing. In actual research I compared two sorts of research: individual face-to-face interviews and online interview.
Research Method Comparison
First research method I used was depth interview.
Introduction ..................................................................................................................................... 2
Research Methods Comparison...................................................................................................... 3
Marketing Findings...........................................................................................................................4
Other Research Methods.................................................................................................................6
References...................................................................................................................................... 7
Appendices.......................................................................................................................................8
Introduction
The aim of the report is to present qualitative research methods used to appreciate people’s opinion regarding Ferrero Rocher chocolate and a possible new product which may be recommended: dark cube Ferrero Rocher chocolate.
Ferrero Rocher was founded in 1942 by Italian Pietro Ferrero. Chocolate represents a combination of cream surrounding a whole hazelnut within a delicate crisp wafer, all encircled in milk chocolate with finely chopped hazelnuts. Brand becomes known for its gold foil wrapper, it denotes high quality and premium packaging (Ferrero Rocher, 2014).
Ferrero produces a huge range of internationally known products as Raffaello, Nutella and all versions of Kinder but the research is focused just on Ferrero Rocher product.
Research involves the use of different techniques of interviewing. In actual research I compared two sorts of research: individual face-to-face interviews and online interview.
Research Method Comparison
First research method I used was depth interview.
References: Answers.com. (2014). Depth interview. Available: http://www.answers.com/topic/depth-interview. Last accessed 14th of February 2014 Ferrero Rocher Fitday.com. (2014). 6 Health Benefits of Dark Chocolate. Available: http://www.fitday.com/fitness-articles/nutrition/healthy-eating/6-health-benefits-of-dark-chocolate.html#b. Last accessed 15th of February 2014 Ken Anderson Paul J. Lavrakas. (2008). Diary. Available: http://srmo.sagepub.com/view/encyclopedia-of-survey-research-methods/n134.xml. Last accessed 14th of February 2014 Robert Pinter