Market Plan
Marriott Hotel (Heathrow)
From 1927 Marriot Hotel is a leading brand in hospitality industry. Marriot Hotel has grown into a well established international group with more than 3000 hotels all around the world. Marriot Hotel holds several popular brands in hotel industry such as Renaissance Hotels, Ritz-Carlton, Courtyard and Residence Inn. The hotel provides additional benefits and points to frequent and business travelers making loyal customers. Marriot Hotel near Heathrow international airport is a four star hotel located in A4 near terminal 1 and 3 targeting tourist and travelers from all around the world. The world class services and excellent customer service make the brand very popular among the passengers. (History of Marriot, 2012)
Tuscany Ristorante
Tuscany Ristorante is very popular Italian restaurant open for 12 years and the favorite for the guests coming to Marriot Hotel. This restaurant is a main attraction for Marriott brand. It provides authentic food for the food lovers with excellent service quality and dining experience. The kitchen is a live kitchen which gives customer a unique experience. The restaurant is successful in providing modernized traditional cuisine by holding the traditional taste of Tuscan region. The customers can meet the chef who prepares food for them. This requires confidence and training to prepare food in front of the guests. Restaurant have received AA Rosette award recently for culinary excellence The restaurant believes in increasing sale among existing customers.
Situation Analysis
In order to remain competitive in the market organization need to have strong understanding on the internal and external environment as well as capabilities of the organisation.5 C Analysis is used for situation analysis of Tuscany Ristorante
Company - * Tuscany Ristorante have good image in the market as being associated with the brand name of Marriot Hotel Group. * Tuscany sustains the family and team culture with all the
From 1927 Marriot Hotel is a leading brand in hospitality industry. Marriot Hotel has grown into a well established international group with more than 3000 hotels all around the world. Marriot Hotel holds several popular brands in hotel industry such as Renaissance Hotels, Ritz-Carlton, Courtyard and Residence Inn. The hotel provides additional benefits and points to frequent and business travelers making loyal customers. Marriot Hotel near Heathrow international airport is a four star hotel located in A4 near terminal 1 and 3 targeting tourist and travelers from all around the world. The world class services and excellent customer service make the brand very popular among the passengers. (History of Marriot, 2012)
Tuscany Ristorante
Tuscany Ristorante is very popular Italian restaurant open for 12 years and the favorite for the guests coming to Marriot Hotel. This restaurant is a main attraction for Marriott brand. It provides authentic food for the food lovers with excellent service quality and dining experience. The kitchen is a live kitchen which gives customer a unique experience. The restaurant is successful in providing modernized traditional cuisine by holding the traditional taste of Tuscan region. The customers can meet the chef who prepares food for them. This requires confidence and training to prepare food in front of the guests. Restaurant have received AA Rosette award recently for culinary excellence The restaurant believes in increasing sale among existing customers.
Situation Analysis
In order to remain competitive in the market organization need to have strong understanding on the internal and external environment as well as capabilities of the organisation.5 C Analysis is used for situation analysis of Tuscany Ristorante
Company - * Tuscany Ristorante have good image in the market as being associated with the brand name of Marriot Hotel Group. * Tuscany sustains the family and team culture with all the