Market Penetration of Rc Cola at Outlets in Jaipur

Topics: RC Cola, Cola, Coca-Cola Pages: 47 (9761 words) Published: June 23, 2013
Report on Summer Training

“Study on Market Penetration at existing
retail outlets of “RC COLA” soft drink in Jaipur zone.”

For Icerberg Foods Ltd.(a KINGFISHER beverages division)

submitted as a requirement for the partial fulfillment of degree of MBA-IB

Report submitted by: Mohit Singh Roll no.16 MBA-IB

Under The Corporate Guidance of: Mr R. S Nathawat ASM, Iceberg food ltd.

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UNIVERSITY BUSINESS SCHOOL, PANJAB UNIVERSITY, SECTOR-14, CHANDIGARH Phone: 01722784652 | Fax: 01722541591 | Web:| Email:


Certified that this Project Report entitled “Study on Market Penetration at existing retail outlets of “RC COLA” soft drink in Jaipur zone.” , the record of Project Work done by Mohit Singh under my guidance and supervision is original and that it has not previously formed the basis for the award of any degree, fellowship or associate ship to him.

Mr R.S Nathawat
Iceberg food ltd,Jaipur


I Mohit Singh Choudhary student of UBS(university business school) Chandigarh, declare that the project work titled “Study on Market Penetration at existing retail outlets of “RC COLA” soft drink in Jaipur zone.” is a bonafide record of the summer project done by me for Kingfisher beverages ltd, Jaipur during the period May-July 2012 as part of my MBA-IB program. I also declare that this report has not been submitted in full or part thereof , to any university or institutions for the award of any degree or diploma.

. Mohit Singh Choudhary

. Place : Jaipur


“Gratitude is the most requisite form of courtesy. Life without thankfulness is devoid of love and passion. Hope without thankfulness is lacking in fine perception. Faith without thankfulness lacks strength and fortitude”

It is a general phenomenon that any management education is incomplete without a formal exposure to the real world industry and the related field of work. The summer training gave me a chance to get first hand experience of the practical work scenario and to explore the physical implementation of the real time processes in the real world. I express mine heartfelt thanks to Mr. Mayur Tiwari, Regional Sales Manager, for giving me this wonderful project.

I express mine sincere thanks to Mr. Raghvendra Singh Nathawat, Area Sales Manager, Iceberg Foods Ltd., my Corporate Guide, for his guidance and suggestions during...
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