Market for Gluten-Free Food

Topics: Gluten-free diet, Coeliac disease, Gluten Pages: 4 (884 words) Published: April 4, 2013
10 points about why gluten-free food is marketable

It is estimated that at least 1 in 100 are affected by celiac disease with approximately 80% of those remain undiagnosed. For those who suffer from celiac disease, when gluten is consumed, the immune response causes symptoms similar to food poisoning. It causes damage to the small intestine and can lead to cancer. As said by the Celiac Disease Organization in Australia, a gluten-free diet is the only treatment for celiac disease. Therefore there will always be a demand for gluten-free food.

Other problems caused by gluten are wheat allergy and gluten intolerance. For people suffer those diseases, a gluten-free diet is important for them to keep their bodies in a good condition. A randomized, blinded trial in Italy just showed that one-third of patients with gluten intolerance clearly felt better with gluten-free diets, which confirmed “a distinct clinical condition.”

Humans don’t fully digest wheat(which contains gluten) and gluten food are not as nutritional as people think. While people choose to adopt a gluten-free diet for a number of health benefits. These include weight loss, improving cholesterol levels, promoting digestive health, and increasing energy levels. Form a research published in 2011 in The American Journal of Gastroenterology, it can be confirmed. In the double-blind study, people who suffered from irritable bowel syndrome, did not have celiac and were on a gluten-free diet were given bread and muffins to eat for up to six weeks. Some of them were given gluten-free baked goods; the others got muffins and bread with gluten. Thirty-four patients completed the study. Those who ate gluten reported they felt significantly worse.

Information from Australian Bureau of Statistics states the aging population will increase rapidly in the following years. [pic]Figure 1

As Australia's population aging, there are more concerns about the safe and health of food. Therefore,"free-from" foods...

References: Scott, C. 2009, Aging population could boost sales of healthy foods. Food Navigator, North America, viewed 31 March 2013,
Walter+Eliza Hall Institute of Medical Research 2012, Walter+Eliza Hall Institute of Medical Research, viewed 28 March 2013,
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