Market Feasibility Study on Pencorder

TABLE OF CONTENTS

Title Page

Acknowledgment i

Executive Summary 1

Chapter 1: The Problem and its Scope 3

Brief Background of the Study 3

Statement of Research Objectives 4

Significance of the Study 5

Review of Related Literature 6

Scope and Limitation of the Study 8

Operational Definition of Terms 8

Chapter 2: Research Methodology 11

Research Design 11

Research Environment 11

Research Respondent 12

Research Procedure 13

Chapter 3: Presentation, Interpretation and Analysis of Data 15

Chapter 4: Findings, Conclusions and Recommendations 30

Findings 30

Conclusion 31

Recommendation 32

Bibliography 33

Curriculum Vitae 38

Appendices

Permission Letter 35

Questionnaire 36

LIST OF TABLES

Title Page

Table 1.1 – If there is a PENCORDER that can record presentations, discussions lectures and meetings, would you like to have one? 15

Table 1.2 - Would you like to customize your pen? 16

Table 1.3 - Would you like it to be refillable? 17

Table 1.4 - What are the major factors you consider in buying a pen? 18

Table 1.5 - What is your purpose for having one? 19

Table 1.6 - How many gigabytes would you like to have on your PenCorder? 21

Table 1.7 - What audio device would you like to come with the PenCorder? 22

Table 1.8 - What color pen do you prefer to use?