Market Audit and Competitive Market Analysis

Topics: Provinces of Rwanda, Malaria, Rwanda Pages: 16 (4266 words) Published: January 30, 2006
Market Audit and Competitive Market Analysis
Executive summary

The lack of access to mosquito nets and coils and to sanitation systems are central public health concerns, globally and in Rwanda. No single intervention has greater overall impact upon national development and public health than does the provision of mosquito nets and coils. Inadequate mosquito nets and coils contribute to 70 percent of diseases in Rwanda. In 2000, 40% of outpatient visits to health facilities were for malaria and an additional 12% for health problems (diarrhea diseases, skin diseases, and acute eye infections) that are a direct consequence of poor control of mosquito related diseases. Poor sanitation and drainage provide breeding places for mosquitoes, and are critical factors in the high level of malaria infections. In Rwanda, the incidence of some water borne diseases, including Malaria, has increased, unless proper sanitation is provided to the widest possible area, water-borne diseases are likely to remain prevalent throughout the entire population. Malaria can only be reliably prevented by ensuring that all populations have access to adequate sanitation systems and mosquito nets and coils. Affordability of mosquito nets and coils are a serious concern. Rwanda is a low-income country, with an average annual Gross Domestic Product of $400 per person which is slightly above $1, or 8,000 RwF, a day. Like most African countries, Rwanda is experiencing a growing situation of feminized poverty and children living in difficult conditions. 78% of the urban poor have no regular access to mosquito nets and coils, compared with 53% of the total population. The government of Rwanda promotes private investment as an engine of development. A law establishing the investment promotion agency was passed in 1998 and the government is in the process of putting in place appropriate mechanisms to stimulate investments, from nationals and foreigners. To qualify for benefits under the act, foreigners must make a minimum investment of $100,000 in Rwanda. Qualified investors are exempted from import and sales tax when importing plants, machinery and equipment. Registered business enterprises owned by investors cannot be subject to discriminatory measures whether through legislation, decree-laws, by laws or orders regulating activities of commercial and industrial enterprises. Business enterprises registered with the agency will automatically be entitled to three work permits for expatriate employees. These expatriate employees will be exempt from import duty and sales tax for the importation of a vehicle and personal and household effects. In order to facilitate foreign investments and access to Rwanda, the GOR has removed the visa requirements for several countries including the United States, South Africa, Mauritius, Great Britain, and Kenya. This has really made it easier for us to trade with this country. UBUZIMA which it literally means "giving life" will make great sales in this country considering it's the most densely populated country in Sub – Saharan Africa with a population growth rate of nearly 3 percent . Majority of this population die from mosquito related diseases. Mosquito nets and coils prevent malaria and saves lives, "The lives of some 300,000 Rwandese might be saved each year from malaria, if nets are used." We have created demand by promoting health: UBUZIMA branded advertising campaigns are complemented by generic communication aimed at increasing awareness about malaria risks. These messages are delivered through mass media and trained interpersonal communicators, often working in remote rural areas, monitoring the market. This has also been promoted by Rwanda highly developed a good network of primary and feeder roads. Major roads are well maintained, particularly compared to neighboring countries. A crucial element of the Coverage Plus model is a monitoring tool (composed of a series of indicators) that guides the evolution of...

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