Market Audit and Competitive Market Analysis
MARKET AUDIT AND COMPETITIVE MARKET ANALYSIS
Geographical region
Estonia is the smallest of the three Baltic states, the main geographical landscape of plains, agricultural land, forests and swamps. All position low and flat, with an average elevation of less than 50 meters. Mild climate, influenced by the North Atlantic Drift, warm in winter and cool in summer. Average annual rainfall of 480-580 mm.
Form of transportation and communication available in that region
Estonia is an open economy, excellent transportation links and central location in the Baltic Sea Region make it an ideal base for production and distribution. Estonia has captured a considerable share of the rapidly growing trade through the Baltic Sea. The Estonian railways use the same gauge as Latvia, Lithuania, Russia and the CIS, making Estonia an attractive European hub for bulk shipment of goods from the Far East.
The railway network in Estonian capital Tallinn has been electrified and near closest environments, other places are very sparse.
The number of who have their personal cars has significantly increased in Estonia within the past 10–15 years, while the development of public transport has slowed down.
The dense ferry traffic that Estonia has developed with its seaside neighbouring countries has given a great boost to travelling. Direct flights from the Tallinn Airport allow the traveller to reach many European capitals in just a few hours. 27.28
Consumer buying habits
There are 82% of Estonian citizens aged 21-45 who purchased or used the services of a mobile phone company or about 73% bought a computer, DVD player or other expensive electronic or household appliance.
About 30% Estonians used the Internet or teleshopping to purchase a product, 26% took out a credit, 24% buy an airline ticket or book a charter flight.29
Distribution of the product
Tallinn outlet at Tallinn Park
Middlemen OU, their business type is Distributor/Wholesaler in Tallinn, Estonia
Advertising and
Geographical region
Estonia is the smallest of the three Baltic states, the main geographical landscape of plains, agricultural land, forests and swamps. All position low and flat, with an average elevation of less than 50 meters. Mild climate, influenced by the North Atlantic Drift, warm in winter and cool in summer. Average annual rainfall of 480-580 mm.
Form of transportation and communication available in that region
Estonia is an open economy, excellent transportation links and central location in the Baltic Sea Region make it an ideal base for production and distribution. Estonia has captured a considerable share of the rapidly growing trade through the Baltic Sea. The Estonian railways use the same gauge as Latvia, Lithuania, Russia and the CIS, making Estonia an attractive European hub for bulk shipment of goods from the Far East.
The railway network in Estonian capital Tallinn has been electrified and near closest environments, other places are very sparse.
The number of who have their personal cars has significantly increased in Estonia within the past 10–15 years, while the development of public transport has slowed down.
The dense ferry traffic that Estonia has developed with its seaside neighbouring countries has given a great boost to travelling. Direct flights from the Tallinn Airport allow the traveller to reach many European capitals in just a few hours. 27.28
Consumer buying habits
There are 82% of Estonian citizens aged 21-45 who purchased or used the services of a mobile phone company or about 73% bought a computer, DVD player or other expensive electronic or household appliance.
About 30% Estonians used the Internet or teleshopping to purchase a product, 26% took out a credit, 24% buy an airline ticket or book a charter flight.29
Distribution of the product
Tallinn outlet at Tallinn Park
Middlemen OU, their business type is Distributor/Wholesaler in Tallinn, Estonia
Advertising and