Market Analysis

Framework to Assess Market Potential
Africa

Table of Contents
 Need for Market Potential Assessment in Africa
 The Assessment of Market Potential Framework
 Case Study - South African Steel Sector
 Our Regional Experience in Africa
 Case Studies – Additional Examples of Regional Expertise
 Subject Matter Experts

Copyright © 2011 Grail Research, LLC

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Need for Market Potential Assessment in Africa
Africa is poised for growth due to expected economic development, global expansion of regional companies and increased interest from multinational companies
Growth Factors:
 7 African nations were ranked among the top10 fastest growing economies globally in terms of GDP for 2011–20151

• Ethiopia, Mozambique, Tanzania, Congo, Ghana, Zambia, Nigeria
 Expected economic growth has driven local companies to seek opportunities to increase their global foot print and multinationals to evaluate growth prospects in Africa

• Mar 2010: Metorex, De Beers, and Implat reported that they were evaluating investment opportunities in the SADC region

Market Opportunity:
The current growth scenario in Africa creates a need to identify and evaluate opportunities in the market

 Our Assessment of Market Potential Framework evaluates specific opportunities in a market based on current offerings and growth interests • Grail Research has conducted such studies in 24 African countries in the last 12–18 months
Source: The Economist; 1IMF; ‘World Bank Boosts Sub-Saharan Africa's Economic Growth Forecast to 5.3%’, Bloomberg, Jan 2011; South Africa Resource
Watch (SARW); ‘South African Companies Unlock Sub-Saharan Africa’, Bloomberg, Dec 2008
Copyright © 2011 Grail Research, LLC

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Table of Contents
 Need for Market Potential Assessment in Africa
 The Assessment of Market Potential Framework
 Case Study - South African Steel Sector
 Our Regional Experience in Africa
 Case Studies – Additional Examples of Regional Expertise
