Markeing Anayalisis
The Marketing Mix Analysis
Of
Olay Regenerist
Daily Regenerating Cleanser
Norma Conklin
AIU Online
Abstract
Marketing is everything from thought conception to the smile on the customer’s face as they leave with the product. The marketing mix tool is a critical tool used by marketers to meet the needs of a company, as well as their target market. “The four Ps of a marketing strategy are constantly evolving. Products are changed or removed; pricing is set, raised, or discounted; products are distributed to new places; and promotion strategies change. (Board) (Board)” This is an analysis of Olay Regenerist anti-aging collection, will proved all of elements of marketing mix will express my personal thoughts and options; using the four P’s of marketing strategy and their elements, providing a brief history of the Olay brand with their parent company Procter and Gamble.
INTRODUCTION Who does not want to stay looking young forever?? To look young means to stay feel young, full of energy, ready to conquer the world. My choice would be to stay young forever it there where only a way twenty-one for the rest of my day. The Daily Regenerating cleanser is facial cleansed; this product is part of the anti-aging collection Olay Regenerist. As the ageing process has already started to have effect on my skin at the age of thirty. Olay® currently is the world’s leader in skin care and beauty products. Today Procter & Gamble is the largest consumer products company in the work leading the way with household & personal items.
HERITAGE The brand Oil of Olay was originally developed in 1952 by South African chemist, Graham Wuff. The company went international in 1959 expanding to the United States, England, The Netherlands, Canada and German. After the Flourish of business the company was sold, a manufacturing chemist Richard-Merrill; in 1984 the brand was
Of
Olay Regenerist
Daily Regenerating Cleanser
Norma Conklin
AIU Online
Abstract
Marketing is everything from thought conception to the smile on the customer’s face as they leave with the product. The marketing mix tool is a critical tool used by marketers to meet the needs of a company, as well as their target market. “The four Ps of a marketing strategy are constantly evolving. Products are changed or removed; pricing is set, raised, or discounted; products are distributed to new places; and promotion strategies change. (Board) (Board)” This is an analysis of Olay Regenerist anti-aging collection, will proved all of elements of marketing mix will express my personal thoughts and options; using the four P’s of marketing strategy and their elements, providing a brief history of the Olay brand with their parent company Procter and Gamble.
INTRODUCTION Who does not want to stay looking young forever?? To look young means to stay feel young, full of energy, ready to conquer the world. My choice would be to stay young forever it there where only a way twenty-one for the rest of my day. The Daily Regenerating cleanser is facial cleansed; this product is part of the anti-aging collection Olay Regenerist. As the ageing process has already started to have effect on my skin at the age of thirty. Olay® currently is the world’s leader in skin care and beauty products. Today Procter & Gamble is the largest consumer products company in the work leading the way with household & personal items.
HERITAGE The brand Oil of Olay was originally developed in 1952 by South African chemist, Graham Wuff. The company went international in 1959 expanding to the United States, England, The Netherlands, Canada and German. After the Flourish of business the company was sold, a manufacturing chemist Richard-Merrill; in 1984 the brand was