Marias Dance Studio Case Study 1

Topics: Balance sheet, Asset, Massage Pages: 15 (2479 words) Published: December 4, 2014
Coursework Header Sheet
214339-108

Course
Coursework
Tutor

MARK1193: Financial Aspects of Marketing
Individual Report
C Taylor

Course School/Level
Assessment Weight
Submission Deadline

BU/UG
70.00%
31/03/2014

Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism.

000806512

Oluwatosin Callisto

Tutor's comments

Grade
For Office Use Only__________
Awarded___________
Moderation required: yes/no Tutor______________________

1

Final Grade_________
Date _______________

2

MARIAS DANCE STUDIO PROPOSAL

3

Table of Contents
Page No.
Executive summary...............................................................................4

Business environment analysis...............................................................5 Industry analysis............................................................5 Customer analysis................................................................5 Swot analysis......................................................... 6 Pestle analysis............................................................... 7 Competitor analysis .........................................................7 Proposal ..................................................................8 Marketing Plan ...............................................................................8-9 Financial Plan.......................................................................................10 Forecast assumptions…………………………………………………10 Profit and loss account…………………………………………11 Cash flow statement……………………………………………11 Balance sheet…………………………………………………..12 Conclusion………………………………………………………….13 References……………………………………………………………….14

4

Executive summary
Marias dance studio is located in the heart of Norwich close to the city centre, it boasts 2 large studios a storage room, changing rooms, a gym, a sauna and aerobic facilities, with an office and a reception area.

The studio has been very successful with its primary product dance lessons, these dance lessons have been engrained in the hearts of all Norwich people as the home of the Norwich streets beat crew. It has won many championships and is affiliated with the local surrounding schools as the home of street dance. The purpose of this proposal is to raise £5000 for the already existing dance studio; the studio is trying to expand its business by 20% revenue and 20% customer base. The proposal explains and highlights the investment will go towards adding 6 weeks massage training workshop to the existing dance classes to appeal to a wider variety of older and mature couples that would run several times a year. There would be an extensive advertising campaign with all the local papers as well as word of mouth, the studio would also sell some massage oils as part of the workshop to encourage people to practice.

The workshop is aimed at couples mostly between 35-69 as Norwich has a high rate of older people in the community; this is way to provide a fun and bonding experience for couples

5

BUSINESS ENVIRONMENT ANALYSIS
Industry Analysis
The current economic market condition in UK has seen itself out of a recession and inflation is at a four-rear low, employment is on the rise with the average total earning has risen by 1.4%compared to a year ago according to the ONS latest figures, now is a good time for the studio to expand and increase membership and revenue Due to the current growing trend among consumers to reduce stress and to look and feel good the massage and spa industry has become an important contributor to the UK economy. Research firm SRI shows that the global spa and massage industry is worth £39bn, there around 800 a day residential and leisure club...
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