Margin Free Market

Topics: Supermarket, Grocery store, Wal-Mart Pages: 2 (552 words) Published: April 9, 2011
margin free market Margin Free Market ®

Margin Free Market is a chain of Super Markets in the South of India. Margin Free outlets are typical discount stores, offering one-stop-shop convenience and self-service facility at a significantly discounted rate to its customers. -------------------------------------------------

Mr. N.Ravikumar..
Then a radio mechanic,
now a 700 crore retailer.
During the past few years, price increase of essential commodities by 100 to 200% became a regular feature in Kerala. Some of the citizens in Trivandrum City thought of organizing a forum which could help the consumers in their day to day needs. This is the background of the formation of Consumer Protection & Guidance Society registered in the year 1993; Margin Free Market is a co-operative venture of the Consumer Protection & Guidance Society. An enthusiastic entrepreneur named Mr. N. Ravikumar conceived the idea. The idea turned out to be an instant success in Kerala especially because Kerala is more of a 'consumer' state than a 'producing' state.

Margin Free Market chain is responsible for running home the idea of buying products at lowest prices, much below the usual, MRP rates. Margin Free Market brought before rural consumers a new shopping experience. It delivers highest quality grocery, household articles, food and non food FMCG items at the lowest prices. Consumers who trust Margin Free brand also take advantage of MFREEM Consumer Card or discount cards, which entitle them for additional discounts for the products they buy from Margin Free franchisee shops.

The Margin Free way..

Kerala is a state where she has to depend on her neighbouring states for her consumer needs. Due to the large number of intermediaries involved and the transportation costs, the prices are high and there is a wide fluctuation in prices of groceries, fruits and vegetables....
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