Maple Leaf Case Study
Statement of the Problem
How can a Canadian meat company restructure to become globally competitive?
Key Issues
External Key Issues (Opportunities & Threats)
Limited Growth Opportunities
Maple Leaf’s strategy is focused on manufacturing that is globally competitive. For Maple Leaf global competitiveness means being cost competitive through a combination of scale and use of technology and management systems. It also means having industry leading levels of food safety and quality to support strong brands. One part of the strategy is to create Centres of excellence where plants specialize on particular product lines with a development function focus on the product lines and manufacturing operations and processes that take advantage of scale and technology to produce and deliver the products.
Customer and Image
Maple Leaf Foods customers are located in many countries worldwide, with the majority of sales in Canada. Maple Leaf Foods is famous to the people by their well-known and trusted national household brands such as Maple Leaf Prime Naturally, Villaggio™, and Tender flake™, as well as other brands including POM™, Shopsy’s™, Mitchell’s Gourmet Foods™, Ben’s™, Bon Matin, Burns™, Chevalier™ and Hygrade™, and the New York Bakery Co. ™in the United Kingdom. Maple Leaf Foods is known for its high quality, great tasting, and nutritious innovative food products. Internal Key Issues (Strengths & Weaknesses)
Product Range
Maple Leaf Foods launch around 100 or more new products a year in a constant effort to revitalize product categories and create new ones. Products such as Dempster's / Bon Matin Healthy Way with ProCardio, a unique recipe designed to help maintain healthy cholesterol & blood pressure levels and Maple Leaf Natural Selections™ a line-up of deli meats that contain no added preservatives, artificial ingredients, fillers or MSG, are great examples of product innovations that are driving category leadership. An
How can a Canadian meat company restructure to become globally competitive?
Key Issues
External Key Issues (Opportunities & Threats)
Limited Growth Opportunities
Maple Leaf’s strategy is focused on manufacturing that is globally competitive. For Maple Leaf global competitiveness means being cost competitive through a combination of scale and use of technology and management systems. It also means having industry leading levels of food safety and quality to support strong brands. One part of the strategy is to create Centres of excellence where plants specialize on particular product lines with a development function focus on the product lines and manufacturing operations and processes that take advantage of scale and technology to produce and deliver the products.
Customer and Image
Maple Leaf Foods customers are located in many countries worldwide, with the majority of sales in Canada. Maple Leaf Foods is famous to the people by their well-known and trusted national household brands such as Maple Leaf Prime Naturally, Villaggio™, and Tender flake™, as well as other brands including POM™, Shopsy’s™, Mitchell’s Gourmet Foods™, Ben’s™, Bon Matin, Burns™, Chevalier™ and Hygrade™, and the New York Bakery Co. ™in the United Kingdom. Maple Leaf Foods is known for its high quality, great tasting, and nutritious innovative food products. Internal Key Issues (Strengths & Weaknesses)
Product Range
Maple Leaf Foods launch around 100 or more new products a year in a constant effort to revitalize product categories and create new ones. Products such as Dempster's / Bon Matin Healthy Way with ProCardio, a unique recipe designed to help maintain healthy cholesterol & blood pressure levels and Maple Leaf Natural Selections™ a line-up of deli meats that contain no added preservatives, artificial ingredients, fillers or MSG, are great examples of product innovations that are driving category leadership. An