manok poultry

Topics: Chicken, Meat / Pages: 22 (5264 words) / Published: Nov 17th, 2013
Chapter 1

A. Name of the Enterprise
Juan de Manok came from the general name of the Filipinos which is Juan dela Cruz, since the product of the business is Philippine native chicken. The logo shows that the native chicken (which is the character) is wearing a “salakot” just to give an emphasis of being a Filipino. The chicken is surrounded by a green circular shape; this shows that there is a continuous supply of native chicken in Binangonan, Rizal.

B. Location
Juan de Manok primarily chose Binangonan, Rizal because there is a high demand of native chickens but having a low supply of these products. Batangas and Teresa, Rizal are the major suppliers of native chickens around Rizal, however, the researcher preferred Binangonan as the target location so that it will be convenient and accessible to the consumers who wants to buy native chickens.
Juan de Manok will be specifically located at Tatala, Binangonan, Rizal. It will consume a total land area of 1,000 sq.m. About 65% of Binangonan are hilly terrain while the rest are generally plain. It has two distinct seasons: dry from November to April and wet during the rest of the year. The heaviest rains usually occur in the months of July, August, and September. The coolest period occurs the months of November to February. The location is composed of Calantas Clay, these soils have brown to dark brown, dark yellowish brown, very dark grayish brown clay, clay loam or silty clay. A horizon not more than 20cm thick. The municipality as a while is still safe, livable place because inland, air and noise pollution can be considered minimal. In totality, Tatala, Binangonan is the most ideal plant site for the project as for its composition, soil type, environmental situation, land use, and most especially, there is a large demand for native “Darag” chickens.
Utilities availability and accessibility is highlighted in the area. Manila Electrical Corrporation (MERALCO) will be located in Angono,

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