Manna Crisps Business Plan
Contents
I. Executive Summary 3
II. Idea Generation 4
III. Brief Industry / Market Background 8
IV. Industry Structure 10
V. STEP Analysis 11
VI. Porter’s Five Forces of Competitive Position 17
VII. SWOT Analysis 20
VIII. Key Success Factors 28
IX. Competitor Analysis 30
X. Target Market 41
XI. Competitive Strategy 45
XII. Value Creation 54
XIII. Growth Potential 58
XIV. Vision, Mission and Values 60
XV. Objectives 62
XVI. Strategies 64
XVII. Marketing Plan 66
XVIII. Operations Plan 100
XIX. Financial Plan 124
XX. Key Milestones 133
XXI. Key Results Area 134
I. Executive Summary
Almighty Foods Corporation was established in 2007 with the vision of increasing and enhancing Filpinos’ everyday lives through the advocacy of a healthy lifestyle in coordination with quality and home-grown alternatives. This is concretized by the company’s pursuit to improve the quality and health of food, which is an integral part of the Filipino lifestyle. In this process, the company aims to give new life to the local food industry by creating an internationally competitive product composed of local ingredients and manufactured with Filipino ingenuity. Thus, Almighty Foods Corporation has come up with Manna Crisps.
Product and Business Concept Manna Crisps is a healthy alternative to the commonly available snack foods, which have often forgone the value of nutrition in exchange for superior taste, thus ending up as junk food. It is also a more affordable and equally competitive alternative to the expensive imported health snacks which are actually composed of a number of inorganic substances such as sugar substitutes. Also, on the simple basis of product quality and taste, it proves to be superior to other commercially available crackers even with the seeming similarities in texture. This is the main thrust of ALMIGHTY Foods Corp. in their creation of Manna Crisps. It is formulated to become a synergy and combination of the main selling points of
I. Executive Summary 3
II. Idea Generation 4
III. Brief Industry / Market Background 8
IV. Industry Structure 10
V. STEP Analysis 11
VI. Porter’s Five Forces of Competitive Position 17
VII. SWOT Analysis 20
VIII. Key Success Factors 28
IX. Competitor Analysis 30
X. Target Market 41
XI. Competitive Strategy 45
XII. Value Creation 54
XIII. Growth Potential 58
XIV. Vision, Mission and Values 60
XV. Objectives 62
XVI. Strategies 64
XVII. Marketing Plan 66
XVIII. Operations Plan 100
XIX. Financial Plan 124
XX. Key Milestones 133
XXI. Key Results Area 134
I. Executive Summary
Almighty Foods Corporation was established in 2007 with the vision of increasing and enhancing Filpinos’ everyday lives through the advocacy of a healthy lifestyle in coordination with quality and home-grown alternatives. This is concretized by the company’s pursuit to improve the quality and health of food, which is an integral part of the Filipino lifestyle. In this process, the company aims to give new life to the local food industry by creating an internationally competitive product composed of local ingredients and manufactured with Filipino ingenuity. Thus, Almighty Foods Corporation has come up with Manna Crisps.
Product and Business Concept Manna Crisps is a healthy alternative to the commonly available snack foods, which have often forgone the value of nutrition in exchange for superior taste, thus ending up as junk food. It is also a more affordable and equally competitive alternative to the expensive imported health snacks which are actually composed of a number of inorganic substances such as sugar substitutes. Also, on the simple basis of product quality and taste, it proves to be superior to other commercially available crackers even with the seeming similarities in texture. This is the main thrust of ALMIGHTY Foods Corp. in their creation of Manna Crisps. It is formulated to become a synergy and combination of the main selling points of