Manila Ocean Park

Satisfactory Essays
Chapter 3
Proposed Development Plan

Vision: To be the best and most admired destination for travel & tourism, marine education, shopping and dining in the country, with its world-class, state-of-the-art marine themed park, premium shopping mall, elegant dining facilities and boutique hotel.
To be the best company that provides highest customer and employee satisfaction.
Mission:
To provide Filipinos and foreign tourists a premium place that showcases the beautiful flora and marine fauna species found in the Philippines.
MOP is committed to educate the public and to promote awareness on the conservation and preservation of Philippine flora and marine fauna.
Objective:
To give back to the marine habitats where most of the oceanarium's specimens originally come from.

Competitor’s Analysis

Competitors | Details | Location | Enchanted Kingdom | The park was conceptualized by the Landmark Entertainment Group and modeled after Knott's Berry Farm. It was built at a cost of P1.2-billion. The park first opened on July 28, 1995. | San Lorenzo South Village, Santa Rosa City, Laguna, Philippines | Manila Zoo | It serves as one of the educational centers in the country where the viewing public can observe, discover and learn interesting facts about the beauty of Philippine fauna and flora. | Quirino Ave., Adriatico St., Malate Manila Luzon Philippines | Fantasy World | Is a non-stock, non-profit corporation established primarily as a membership club which will operate and maintain a country club, amusement theme park and water park for the exclusive use and benefit of its members, their families and guests. | Barangay Mayasang Lemery Tagaytay, Philippines | Ocean Adventure | Is the first Southeast Asia’s only open water Marine Park. Here our animals live and play in a natural setting of clear water swarming with marine life, coral reefs, and a lovely white sand beach. | Camayan Wharf, West Alanin Forest Area, Subic Bay Freeport Zone |

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Manila Ocean Park

    • 299 Words
    • 2 Pages

    The Manila Ocean Park is an oceanarium in Manila, Philippines. It is owned by China Oceanis Philippines Inc., a subsidiary of China Oceanis Inc., a Singaporean-registered firm that has operated four oceanariums in China. It is located behind the Quirino Grandstand at Rizal Park. It opened on March 1, 2008. In terms of floor space, the 8,000 square metres (86,000 sq ft) oceanarium is larger than the Sentosa Underwater World oceanarium in Singapore, and features a 25-metre (82 ft) underwater acrylic…

    • 299 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Ocean Park

    • 1528 Words
    • 7 Pages

    Ocean Park, situated on the southern side of Hong Kong Island, is Hong Kong's premier educational theme park. The current park covers more than 870,000 square metres of land and features a diverse selection of world-class marine attractions, thrill rides and shows divided between three areas: Lowland, Headland and Tai Shue Wan. Operated by the Ocean Park Corporation, a statutory board, it is a not-for-profit organization that aims to provide elements of entertainment, education and conservation at…

    • 1528 Words
    • 7 Pages
    Good Essays
  • Better Essays

    Ocean Park

    • 2152 Words
    • 9 Pages

    The world-class Hong Kong Disneyland theme park and resort is a must-visit on any trip to Hong Kong. Located on scenic Lantau Island, Disneyland offers magical experiences for the whole family, ranging from Broadway-style shows such as Festival of the Lion King and The Golden Mickeys, to hilarious 3D movie and musical adventures at Mickey's Philharmagic. There are also the signature Disney attractions, photo-taking with your favourite Disney friends, spectacular fireworks and a parade that is sure…

    • 2152 Words
    • 9 Pages
    Better Essays
  • Satisfactory Essays

    Ocean Park

    • 373 Words
    • 2 Pages

    Semester 2, 2012/2013 Module Title: Branding-Ocean Park Module Code: BAM 3504 Date of submission: 14 May 2013 The Contents 1. Background of the brand 2. Strengths and weaknesses of the brand 3. How to make the brand strong 4. Brand elements 5. Brand positing 6. Marketing programs 7. Brand extension 8. Future branding strategy 9. Bibliography 10. List of references Background of the brand Ocean Park was officially opened in January 1977, situated…

    • 373 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Swot of Ocean Park

    • 478 Words
    • 2 Pages

    SWOT Analysis Strengths Ocean Park is one of the icons of Hong Kong, popular with locals and tourists as well, with over 53% of the total visitation made by guests from China or overseas. The Park ranked the world's seventh most popular amusement park. Its first theme park in Hong Kong with 30 years of history and is recognized as a homegrown people's park. Ocean Park keeps animals and water creatures. Cable Car service offers breathtaking views of Hong Kong's beautiful southern coast, Aberdeen…

    • 478 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    An analysis of Ocean Park

    • 2794 Words
    • 12 Pages

    An analysis of Ocean Park. Table of Contents 1. Introduction 2. Analysis of Ocean Park’s Environment 2.1 PEST Analysis 2.1.1 Political and legal issues 2.1.2 Economic condition and trends 2.1.3 Cultural and social values and trends 2.1.4 Technology Analysis 2.2 SWOT Analysis 3. Conclusion 4. Reference 5. Appendices 1. Introduction Hong Kong Ocean Park is considered as a one of world’s largest marine park, located on the south end of Hong…

    • 2794 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    Dolphins in Ocean Park

    • 324 Words
    • 2 Pages

    Dolphins in the Ocean Park The main attraction at Hong Kong's Ocean Park is a dolphin show with an earnest message about humans and animals living in harmony. Yet, David Wong of Hong Kong animal rights group Animal Earth says the shows are "detrimental to moral thinking." He also says that the very act of capturing the animals strips people of all respect that they may have for animals. There was an anti-dolphin show campaign by local animal rights groups in the summer of 2012. They wanted…

    • 324 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Ocean Park Analysis

    • 2474 Words
    • 10 Pages

    in the organisation’s marketing program? 1.1 Introduction – Ocean Park’s mission and core values Ocean Park (“OP”) is the first theme park in Hong Kong and opened in 1977. It is a non-profit making organisation that aims to provide visitors a unique guest experience combining three elements of entertainment, education and conservation. With its long history and distinctive image, it has always been regarded as Hong Kong people’s park. To maximize attendance and improve financial performance, OP…

    • 2474 Words
    • 10 Pages
    Better Essays
  • Powerful Essays

    Ocean Park Case Study

    • 1364 Words
    • 6 Pages

    Introduction Ocean Park, Hong Kong’s only homegrown theme park, was opened in 1977. It is the largest marine-based theme park in Asia, focusing on providing facilities for educational, recreational and conservation activities to the public. The park houses fourteen rides, an assortment of aquariums, a giant panda exhibit, observatories and educational laboratories. It is also the only Asian Park to be accredited by the American Zoo and Aquarium Association. Problem- Hong Kong Tourism In 2004,…

    • 1364 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    2014/15 Semester One Marketing Management SPD4250 Topic: Ocean Park Hong Kong Name: Ho Ka Shing Lam Yee KI Leung Ping Sin Tai Ho Kwan Yeung Yee Kuen Zhang Xiao Jun Tutorial Group: 03E Group: E Group Project Proposal for Ocean Park Hong Kong Brief Description of Ocean Park Hong Kong Ocean Park Hong Kong is one of the most popular theme parks in the world. It was officially opened on January 10th 1977 by the…

    • 633 Words
    • 3 Pages
    Powerful Essays