Mang Inasal Philippines is the Philippine's fastest growing barbeque fast food chain, serving chicken, pork barbeque and other Filipino favorites, was first established on December12,2003 in Iloilo City. It operates quick service. It specializes in chicken inasal an various pinoy products. The company’s menu include pinoy palamigs, pinoy and keso burger, beef singangs, and bangus sinigangs. And they also serve pork barbeque and other Filipino favorites.
Mang Inasal, innovation is important because competition in the fast food industry is very tight. Product innovation is a must as it adds value to the company since products are being offered to the market for attention, acquisition orconsumption that may satisfy a need or want. In this case product innovation is done toget the attention of customers and most especially the non-customers of the company sothat they will have a chance to steal some market share of their competitors. As the saying goes, “the test of the pudding is in the eating.” It is imperative for Mang Inasal, being in the fast food industry, to offer its customers with good food. They must thenmake sure that the taste, which the customers have grown accustomed, should bemaintained and standardized, to keep the customers hooked and coming back for more.Freshness and quality of ingredients should also be maintained as part of maintaininghigh standards with their products. Pricing also is an important to consider given that thetarget market of Mang Inasal is considered to be price sensitive. Any sudden and drasticchange in price might push the customers to find other food providers. And in theindustry that Mang Inasal is in, there many others than can provide Mang Inasal customers with other alternatives. It must then be ensured that products of Mang Inasal are priced in a way that highlights value at the same time, still affordable to its customers. The improvements and innovation in the product and services must...
Please join StudyMode to read the full document