Manchester United
MGT 489: STRATEGIC MANAGEMENT
SECTION: 3
SUBMITTED TO: BOBBY HAJJAJ
Case1: Manchester United: The Glazer Takeover- S.W.O.T. Analysis
SUBMITTED BY:
Nafiza Haque 091 0473 030
Silvana Afsara Shafiq 092 0358 030
Mir Sawam Sauhrid 092 0216 030
Mehnaz Tarannum 092 0202 030
North South University, Department of BBA.
Summer 2013
SWOT Analysis of Manchester United
Strengths:
1. An excellent legendary renown coach 2. Unique system of team formation 3. Huge loyal fan base 4. Leader in Internationalization 5. Strong sponsorship link 6. Commercially focused by promoting their brand 7. Strong financial position compared to other clubs 8. Access to wide variety of distribution channels 9. Consistently earned enough revenues
Weakness: 1. Various constraints on spending 2. Inexperience of the club to operate within the constraints of high debt 3. Winning streak has been discontinued 4. Controversies surrounding leadership 5. High dependency on one particular manager 6. Interest of debt decreasing the amount of capital 7. Strong criticism against delisting 8. Paying huge premiums 9. Leadership entering into a new market Opportunities: 1. Chance to expand into new media 2. Chance of generating more commercial revenue through off match services 3. Creating International Audiences 4. Increasing income from premium services 5. Increasing revenue through the sales of season tickets 6. Opportunity to bring in more global sponsorships 7. Opportunity of expanding in International market 8. Renown for effective and innovative leadership strategies
Threats: 1. Less profitable business by European Professional Football 2. Disagreement with the leadership might have an adverse effect on the fan base 3. The club is in a vulnerable
SECTION: 3
SUBMITTED TO: BOBBY HAJJAJ
Case1: Manchester United: The Glazer Takeover- S.W.O.T. Analysis
SUBMITTED BY:
Nafiza Haque 091 0473 030
Silvana Afsara Shafiq 092 0358 030
Mir Sawam Sauhrid 092 0216 030
Mehnaz Tarannum 092 0202 030
North South University, Department of BBA.
Summer 2013
SWOT Analysis of Manchester United
Strengths:
1. An excellent legendary renown coach 2. Unique system of team formation 3. Huge loyal fan base 4. Leader in Internationalization 5. Strong sponsorship link 6. Commercially focused by promoting their brand 7. Strong financial position compared to other clubs 8. Access to wide variety of distribution channels 9. Consistently earned enough revenues
Weakness: 1. Various constraints on spending 2. Inexperience of the club to operate within the constraints of high debt 3. Winning streak has been discontinued 4. Controversies surrounding leadership 5. High dependency on one particular manager 6. Interest of debt decreasing the amount of capital 7. Strong criticism against delisting 8. Paying huge premiums 9. Leadership entering into a new market Opportunities: 1. Chance to expand into new media 2. Chance of generating more commercial revenue through off match services 3. Creating International Audiences 4. Increasing income from premium services 5. Increasing revenue through the sales of season tickets 6. Opportunity to bring in more global sponsorships 7. Opportunity of expanding in International market 8. Renown for effective and innovative leadership strategies
Threats: 1. Less profitable business by European Professional Football 2. Disagreement with the leadership might have an adverse effect on the fan base 3. The club is in a vulnerable