Managing the Magic

Topics: The Walt Disney Company, Walt Disney, Management Pages: 2 (389 words) Published: January 17, 2012
CASE APPLICATION - MANAGING THE MAGIC

1. Disney Difference is “high-quality creative content, backed up by a clear strategy for maximizing that content`s value across platforms and markets”. In other words, it is the undisputed heavyweight champion of all vacation destinations in general, and theme parks in particular. That reason is that they do it all right, and no one else comes close. For sure, Disney Difference will affect the company’s corporate, competitive and functional strategies in a positive way.

The corporate strategy should include some questions like “would it work?” which means suitability, “can it be made to work?” which is feasibility, or “will they work it?” which means acceptability. Of course, Walt Disney Company has a favorable answer to all these questions.

It is noticeable that Disney Difference shows also an advantage that the magic world gained through the years. They manage to sustain their competitive advantage through innovation, high quality of the services and entertainment they offer, through their buyer volume and many other factors.

They also have a clear strategy in order to increase the values background. Based on the functional strategy, stays each department which attempts to do its part in meeting overall corporate objectives.

2. A challenge for Walt Disney Co. would be the unexploited market from Russia they have to face with. In order to come in front they should have a good planning process. Firstly, they should focus on the objectives they want to achieve and also on the target market. Secondly, create a real plan, establish the specific objectives and the main resources they need. Thirdly, they should analyze the alternatives, list and size up possible actions and finally implement the plan and evaluate the results.

3. In order to succeed, Disney may set some goals like consumer goals, which refers to what the consumer wants, product goals, which includes quality, design, reliability and...
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