Managing Strategy

Topics: Beer, Brewing, Western world Pages: 3 (1043 words) Published: August 16, 2012
According Blee and Whittington (2011), government in western countries are introducing different laws in order to discourage different type of drinking which might result into accidents or health problem. Government in the United Kingdom has put a certain limit on drink driving which is over 80 milligrams of alcohol per 100 milliliters of blood as stated by (2011) and the drivers whom are found guilty might face driving ban. Economical

There are several factors which affects the economic through the brewery industry in Western Europe. As stated by Blee and Whittington (2011), one of it is the decrease of demand for beer which is eventually results in lower taxes for the government. Social

They also suggest that the decrease in demand for beer is usually related to the substitutes and also the new innovation in beer by some company such as apple flavour beer. This means people drinking habit are changing and prefer to some other drinks. In country such as UK sales of beer decreased dramatically after the recession where there was seen a fall of by 9.9% in 2009 according to Wallop. Blee and Whittington (2011) shows that there has been decline in demand in countries like Germany and France. Technological

There is been new type of drinks created by different firms in order to diversify their products. Firms like have created new product such as apple flavour beer according to the case study. Environmental

The main environmental issue with beer is the waste of the cans and the bottles. But in countries like UK and Germany, councils has been providing with separate bin for recyclable items such as cans and bottles according to It also suggests that this initiative taken by the Government has also decrease the emission of carbon dioxide which is produced normally on the production of a new glass. Legal

There are different concerns about the legal status of brewery firms according to the case study. One of the...
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