Managing Performance in Operations: Lion Park's Strategic Analysis

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BAC BA(Hons) BUsiness Enterprise | Lion Park Strategic Analysis | Kgothatso Sentsho | | Acc12-252 | 2-May-13 |

Managing Performance in Operations
4LO500

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Table of Contents 1.Executive Summary 3 2.Introduction 4 2.1 Mission 4 2.2 Strategies 5 3. Performance Objectives 6 3.1 Infrastructure 6 3.1.1 An Amusement Park 6 3.1.2 Conference Centre 6 3.1.3 Bar and Restaurant expansion 7 3.1.4 Shuttle Bus 7 3.1.5 Science Centre 7 3.1.6 Paintball Shooting & Dune buggy rides 7 3.2 Five Forces Competitve Analysis for Lion Park 8 A. Threats of New Entrants 8 B. Power of Suppliers 8 C. Power of Buyers 9 D. Threats of Substitutes 9 E. Intensity of Rivalries 9 3.2.1 Summary of Porta’s Five Forces 9 4. Stakeholders 10 5. Internal Analysis 11 5.1 Organizational Structure 11 5.2 Problems with the Structure and Recommendations 12 6.Corporate Resources 13 6.1 Marketing 13 6.2 Finance 13 7. Conclusions and Recommendations 14 Bibliography 16 Appendix 17 1 17 1.1 17 2.0 Batho Maduo Consult 18

1.Executive Summary
The Report discusses the already established Lion Park Resort; which was first opened in 2009, with the goal of making it achieve better, more attractive facilities and improvements in the general environment. The task which was set was by no means straightforward. A lot had to be considered before coming up with an approach to Lion Park; its markets, stakeholders, missions and visions were to be broken down and assessed.
Lion Park’s current mission, vision and primary objectives are reviewed and explored in detail as well as weaknesses and areas for improvement in the current structure. An internal analysis of the channels of communication, employee structure is mapped and revised, concequentially; the external environment is looked at with great consideration and the current position of the Lion Park Resort in the compeitive entertainment market is
The study concluded with a



Bibliography: (2012). Accessibility, sustainability, excellence: how to expand . Boulton, D Fahy, J., & Jobber, D. (2012). Foundations of Marketing (4th uitg.). Berkshire: McGraw-Hill Education. Lion Park Resort . (s.j.). Onttrek April 4, 2012 uit Lion Park Resort Web Site: http://www.lionpark.co.bw/content.php?title=About%20Resort Markowitz, E Parkin, M., Powell, M., & Matthews, K. (2012). Economics (8th uitg.). Edinburgh: Pearson Education Limited. Slack, N., Chambers, S., & Johnston, R. (2010). Operations Management (6th uitg.). Harlow, England: Pearson Education Limited. Tutor(s), E. (2011). ACCA: Accountant in Business (Vol. Paper F1). Great Britain: KAPLAN Publishing .

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