MANAGING MARKETING

Topics: Quality management, Management, Quality management system Pages: 40 (9026 words) Published: February 11, 2015

MANAGING MARKETING

September 2014
PACT COLLEGE

Implementing quality systems in marketing to improve performance

MEMBERSHIP NUMBER: 12932243

Word count
Executive summary: 480
Main Tasks: 4870
Report: 315
Presentation: 904

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TABLE OF CONTENTS PAGE NUMBER CONTENTS

1.0 Executive Summary.......................................................................................................... Page 5 of 40 1.1 Introduction..........................…………………………………………............................Page 6 of 40

2.1 Quality management systems and standards...................................................................Page 7 of 40 2.2 Types of quality management systems............................................................................. Page 7 of 40 2.2.1 Total quality management system (TQM)..................................................................... Page 7 of 40 2.2.1.1 How it can improve the effectiveness of quality of marketing activities................... Page 8 of 40 2.2.1.2 Potential challenges of implementing TQM............................................................... Page 8 of 40 2.2.2 Continuous quality improvement (CQ1)........................................................................ Page 8 of 40 2.2.2.1 How it can improve the effectiveness of quality of marketing activities.................... Page 8 of 40

2.3 Information required in selecting a quality management system..................................... Page 8 of 40 2.3.1 Internal Environment...................................................................................................... Page 9 of 40 2.3.1.1 Primary Activities.......................................................................................................... Page 9 of 40 2.3.1.1.1 In-bound logistics....................................................................................................... Page 9 of 40 2.3.1.1.2 Operations................................................................................................................... Page 9 of 40 2.3.1.1.3 Out bound logistics.................................................................................................... Page 9 of 40 2.3.1.1.4 Marketing and sales………………………………………………………………………… Page 9 of 40 2.3.1.1.5 after sales services.................................................................................................... Page 10 of 40

2.3.1.2 Support Activities........................................................................................................ Page 10 of 40 2.3.1.2.1 Procurement............................................................................................................ Page 10 of 40 2.3.1.2.2 Technology development....................................................................................... Page 10 of 40 2.3.1.2.3 Human resource management...............................................................................Page 10 of 40 2.3.1.3 Analysis justification.............................................................................................. Page 10 of 40

2.4 Recommendation................................................................................................................Page 10 of 40 2.4.1 Implementation of...


References: 3. Knowles, G. (2011) Quality management
4
7. Pedler, M.et al (2001) A Manager’s Guide to Leadership.Maidenhead.McGraw
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9. Professional Diploma in Marketing (2012) Managing Marketing, BPP Learning Media
10
11. Wheelan, S.A. (1999) Creating effective teams. Thousand Oaks, Sage Publications
12
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