Managing Globalization

Topics: Globalization, Multinational corporation, World War II Pages: 6 (1717 words) Published: October 8, 1999
Managing Globalization

Notes based on Managing Globalization in the age of Interdependence, published 1995 by Pfeiffer & Company, San Diego, CA.

Introductory Quotation:

"In Managing Globalization in the Age of Interdependence, best-selling author George C. Lodge, Jaime and Josefina Chua Tiampo Professor of Business Administration at the Harvard Business School, tackles an issue of worldwide proportions - the tensions created by globalization, the growing interdependence of the earth's 5.5 billion people.

Globalization is the process forced by global flows of people, information, trade, and capital. It is accelerated by technology, potentially harmful to the environment - and at the present, driven by only a few hundred multinational corporations. Lodge describes and analyzes the process on a truly global level, looking at the relationships among the world's economic, technological, political, and cultural aspects to provide more realistic insights than purely management-based books on the subject.

Business in tandem with government must develop safe new institutions to manage global tensions. And communitarianism, or collective leadership among the world's peoples, he says, is the challenge of globalization."


"Globalization is a fact and a process. The fact is that the world's people and nations are more interdependent than ever before and becoming more so. The measures of interdependence are global flows of such things as trade, investment, and capital, and the related degradation of the ecosystem on which all life depends, a degradation that constantly reminds us that we are all passengers on a spaceship, or, more ominously, a lifeboat" (p. XI)

"Globalization is a promise of efficiency in spreading the good things of life to those who lack them. It is also a menace to those who are left behind, excluded from its benefits. It means convergence and integration; it also means conflict and disintegration. It is upsetting old ways, and challenging cultures, religions, and systems of belief." (p. XI)

"In spite of many variations and differences, an ideological framework can be composed so that globalization may serve the cause of humanity." (p. XV)


The book is written in 5 chapters: The Phenomenon of Globalization, The Collapse of the Old Paradigm, Global Leadership, The Basis for Global Consensus and World Ideology: Variations on a Communitarian Theme.

Chapter 1: The Phenomenon of Globalization

"Globalization is the process whereby the world's people are becoming increasingly interconnected in all facets of their lives - cultural, economic, political, technological, and environmental." (p. 1)

"Japan typifies the Asian model in many respects. Its economy is externally focuses; aims at gaining market share in the world economy through exports. Most importantly, it is oriented toward strengthening its producers rather than encouraging consumers." (p.10)

"Convergence is both forced and facilitated by global information systems, televisions, faxes, fiber optics and the like." (p. 11)
"Americans have been ideologically averse to government involvement in their lives, especially in the world of commerce, the domain of 'private enterprise.' The theory was that firms competed against other firms in open markets … The Japanese and other cultures have shown that this view of the world was not only unrealistic, but also a handicap. There, consortias of firms cooperating with one another and with the government have emerged to become fierce competitors" (p. 13)

"Globalization has clearly enriched the rich in the industrial worlds of Asia, Europe and North America, but at the same time it has widened the gap between rich and poor both within and among countries." (p. 23)

Chapter 2: The Collapse of the Old Paradigm

"The management of globalization and its tensions requires a global consensus about purposes and direction." (p. 31.)
"The United...
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