Managing During Depression: Case Study: Managing During Recession
Managing During Recession
By Kavya Kurien
MISIS: M00609238
Word count:
Student email id: kk986@live.mdx.ac.uk
Module number: FIN4810
Academic Year: 2016 September
Managing During Recession
Source: http://www.amul.com/products/amul-tablebutter-info.php
Table of Contents
1. Introduction
2. Thesis
3. Elasticity Price and Income Elasticity Cross Price Elasticity
4. Cost of Production
5. Market Structure
6. Market Segment
7. Demand in Kuwait and U.A.E
8. Foreign Exchange
9. Conclusion
10. Bibliography
Introduction
One of the leading food brand industry in India is Amul (Kaur,2014).Amul butter helped in attaining brand awareness and brand equity for its company (Asthana,2012)The main purpose …show more content…
Anchor butter are promoted as being eco-friendly butter. They market their product using free run cows. This in turn targets health conscious consumers in India and U.A.E. Anchor pumped up its promotion strategy by increasing its expenditure on advertising starting from 2008.The product was also made widely available thereby increasing the volume of goods sold and capturing a higher market share(Elmwood, 2011).Contrary to this, lupark butter is known to be a luxury product. This butter targets medium and high-income groups by emphasizing their superior taste and quality in all their promotional activities (Faj, 2013).
Amul strategy with respect Competitor
Amul Butter has a high brand equity which comprises of a strong supply chain and a distribution channel. Amul uses a mass marketing strategy with the aid of its Amul girl (Jain, Mitra, and George, 2016). Amul has been a huge market player through its innovative promotional strategies and its low pricing structure. There would be two main strategies of Amul for its butter. The first being increases in promotional strategies like a discount on packages in U.A.E and India. The second strategy being more advertisements advertised through social media and television in U.A.E and India.
Market
By Kavya Kurien
MISIS: M00609238
Word count:
Student email id: kk986@live.mdx.ac.uk
Module number: FIN4810
Academic Year: 2016 September
Managing During Recession
Source: http://www.amul.com/products/amul-tablebutter-info.php
Table of Contents
1. Introduction
2. Thesis
3. Elasticity Price and Income Elasticity Cross Price Elasticity
4. Cost of Production
5. Market Structure
6. Market Segment
7. Demand in Kuwait and U.A.E
8. Foreign Exchange
9. Conclusion
10. Bibliography
Introduction
One of the leading food brand industry in India is Amul (Kaur,2014).Amul butter helped in attaining brand awareness and brand equity for its company (Asthana,2012)The main purpose …show more content…
Anchor butter are promoted as being eco-friendly butter. They market their product using free run cows. This in turn targets health conscious consumers in India and U.A.E. Anchor pumped up its promotion strategy by increasing its expenditure on advertising starting from 2008.The product was also made widely available thereby increasing the volume of goods sold and capturing a higher market share(Elmwood, 2011).Contrary to this, lupark butter is known to be a luxury product. This butter targets medium and high-income groups by emphasizing their superior taste and quality in all their promotional activities (Faj, 2013).
Amul strategy with respect Competitor
Amul Butter has a high brand equity which comprises of a strong supply chain and a distribution channel. Amul uses a mass marketing strategy with the aid of its Amul girl (Jain, Mitra, and George, 2016). Amul has been a huge market player through its innovative promotional strategies and its low pricing structure. There would be two main strategies of Amul for its butter. The first being increases in promotional strategies like a discount on packages in U.A.E and India. The second strategy being more advertisements advertised through social media and television in U.A.E and India.
Market