College of Graduate Studies
MGTM 614: Business Research Methods
TIAH WEN LI
U N I V E R S I T I T E N A G A N A S I O N A L
Question 1: Why do you think that it would be more advantages for managers to know about research? The business world has become increasingly competitive with the emergence of the ever advancing Internet that has brought about globalisation. Thus businesses may it be domestic or global are increasingly practicing data mining and data warehousing in the race for survival. A key factor in data mining and data warehousing is through research. Research provides the knowledge and the skills needed for fast paced decision making environment. Research is needed to acquire more information before selecting a course of action especially for a new business plan and also to evaluate and resolve a current management dilemma. Hence, managers reap many advantages when he or she knows about the research conducted in the organization. Firstly, research facilitates good decision making because through research the pros and cons of the product, service or business model exposed to the organization in the business perceptive. With this information, managers are able to calculated risks with probabilities attached. Managers are able to understand the complexity of the variables that will be impacting the organization financial stability and reputation. More importantly, on a short term or day-to-day basis, research helps the managers to plan, organize, lead, market and control the research output. Planning is setting goals and deciding on courses of action, developing rules and procedures, developing plans (both for the organization and for those who work in it), and forecasting (that is, predicting or projecting what the future holds for the firm). Organizing entails identifying jobs to be done, hiring people to do them, establishing departments, delegating or pushing authority to subordinates, establishing a chain of command (in other words, channels of authority and communication), and coordinating the work of the manager's subordinates. Leading means influencing other people to get the job done, maintaining morale, molding company culture, and managing conflicts and communication. Controlling is setting standards (such as sales quotas or quality standards), comparing actual performance with these standards, and then taking corrective actions as required. Decisions are made by managers every day. Ideally, such decisions would be made on the basis of evidence thoughtfully and appropriately gathered. The more important the decisions and their impact, the more important the research becomes. Some decisions may have consequences resulting in considerable harm to a large number of people. Research methods experience and knowledge is useful because it gives rules or guidelines helpful in evaluating the quality and utility of evidence gathered by another. Often, managers and supervisors are eager to use invalid and unreliable evidence simply because it is easily available. In some cases, managers want evidence that supports an existing opinion or preference. In other cases, they want evidence with unambiguous findings and conclusions (which is rarely found).
Question 2: It is important for manager and research to have a good rapport and relationship in research. Explain the rationale. Excellent relationships between managers and research and development personnel actuate greater autonomy for scientists and engineers. They also were permitted to exchange non-proprietary information with colleagues outside the company which, in turn, fostered innovation. Other than that, successful researchers reported greater managerial support, in the form of emotional and administrative assistance, particularly for unconventional and risky projects. When they faced technical obstacles, these employees also saw their managers as more...
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