Managerial Functions & Roles

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Topics: Management
Managerial Functions & Roles

Case Study “ Goerge Fisher Works to Turnaround Kodak”

a. Identify and categorize each of Fisher’s activities according to the four functions of management : planning, organizing, leading(influencing) and controlling.

Planning
Planning involves identifying tasks that must be performed in order to achieve organization goals, outlining how the task must be executed and the time suitable for the execution of tasks. Planning is important in determining the organizational success short term and long term future.

In turning around Kodak, Fisher has identified areas that Kodak is suffering in namely declining earnings, slow growth, heavy debt and a demoralized workforce. From here, Fischer planned a strategy to overcome the trouble faced by Kodak. Here, Fisher has identified the problems to be overcome which will be his goals. In addition, Fisher also gave a vision of the company to be a global digital imaging leader.

Fisher also spent time to study, understand and analyze every part of Kodak’s business. He looked into the process of photo finishing, competitors product, Kodak’s dysfunctional culture, non-performing business, market expansion, the rigid bureaucracy and performance reward.

Having all the information available and analyzed, Fisher then set out objectives and performance target for departments. For instance, to change the dysfunctional culture, he set tough goals and let his managers decide how best to achieve them.

Fisher explored on available alternatives to current process to increase Kodak’s performance. Knowing on the importance and potential of digital imaging, he set up a new digital division composed of various digital resources that has been spread throughout the company. He has also hired external executive to lead Kodak’s Digital division as Kodak might not have the right people to lead the Digital’s division.

Both short term and long term planning are well integrated. For short term where

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