Preview

Managerial Economics: Study Guide

Good Essays
Open Document
Open Document
6383 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Managerial Economics: Study Guide
MB0042 – Managerial Economics Semester - I
Assignment Set-I

Q1. Price elasticity of demand depends on various factors. Explain each factor with the help of an example.
Answer.
Elasticity of Demand:
Earlier we have discussed the law of demand and its determinants. It tells us only the direction of change in price and quantity demanded. But it does not specify how much more is purchased when price falls or how much less is bought when price rises. In order to understand the quantitative changes or rate of changes in price and demand, we have to study the concept of elasticity of demand.
Meaning and Definition
The term elasticity is borrowed from physics. It shows the reaction of one variable with respect to a change in other variables on which it is dependent. Elasticity is an index of reaction.
In economics the term elasticity refers to a ratio of the relative changes in two quantities. It measures the responsiveness of one variable to the changes in another variable.
Elasticity of demand is generally defined as the responsiveness or sensitiveness of demand to a given change in the price of a commodity. It refers to the capacity of demand either to stretch or shrink to a given change in price. Elasticity of demand indicates a ratio of relative changes in two quantities.ie, price and demand. According to prof. Boulding. “Elasticity of demand measures the responsiveness of demand to changes in price” 1 In the words of Marshall,” The elasticity (or responsiveness) of demand in a market is great or small according to the amount demanded much or little for a given fall in price, and diminishes much or little for a given rise in price” 2.
Kinds of elasticity of demand
Broadly speaking there are five kinds of elasticity of demand.
They are Price Elasticity, Income Elasticity, Cross Elasticity, Promotional Elasticity and Substitution Elasticity. We shall discuss each one of them in some detail. 1. Price Elasticity of Demand
In the words of Prof.

You May Also Find These Documents Helpful

  • Good Essays

    EGT1 Task 2

    • 932 Words
    • 4 Pages

    Elasticity of demand is gauged by the percentage of change in demand when the price of an item varies. If the change in the quantity demanded is greater than 1 the demand is elastic.…

    • 932 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Egt Task 309.1.2-08, 09

    • 2481 Words
    • 10 Pages

    Elasticity of demand (Ed): A measure of the response of a consumer to a change in price on the quantity demanded of a good (McConnell, Brue, & Flynn, 2012, p. 76). Determinants include substitutability of a good, proportion of a consumer 's income spent on a good, the nature of the necessity of a good, and the time a purchase is under consideration. It can be calculated with the following formula:…

    • 2481 Words
    • 10 Pages
    Good Essays
  • Good Essays

    EGT1 Task 2

    • 1144 Words
    • 3 Pages

    B) Cross elasticity of demand measures two different products and their response to price changes. So if a consumer purchases one product cross elasticity measures how sensitive that consumer is to the change in the price of another product. It is measured by the percentage changes in demand for the first product that occurs in response to a percentage change in price of the second good. (McConnell, pg. 87)…

    • 1144 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Chapter 11

    • 768 Words
    • 10 Pages

    Demand influences on _______ decisions concern primarily the nature of the target market and expected reactions of consumers to a given price or change in price.…

    • 768 Words
    • 10 Pages
    Satisfactory Essays
  • Good Essays

    There are three concepts that must be acknowledged and used to solve the problems at hand: elasticity, price elasticity of demand and income elasticity of demand. Price Elasticity of demand is the percentage change in quantity demanded divided by the percentage change in price. Elasticity helps businesses determine pricing policies that can be used to increase revenues.…

    • 940 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Percentage of income: The higher the percentage that the product's price is of the consumers income, the higher the elasticity, as people will be careful with purchasing the good because of its cost…

    • 846 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Elastic means by increasing the price, the demand for that product decreases as well. For example when the price of lamb increases, people will shift to chicken. We say the demand for lamb is elastic.…

    • 453 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Elasticity of Demand

    • 3010 Words
    • 13 Pages

    Elasticity of demand is the measurement of change in the price of a product. It measures the percentage change in the quantity demanded caused by a percent price. There are three areas that need to be explored when inquiring about elasticity of demand. First, when the price of merchandise is lowered, how much more merchandise would sell. Second, if you raise the price of the merchandise, how much less merchandise would sell. Third, the merchandise is limited so will people scramble to obtain the merchandise. Elasticity of demand measures the extent of movement along the demand curve.…

    • 3010 Words
    • 13 Pages
    Better Essays
  • Good Essays

    Micro Chapter Summarys

    • 2286 Words
    • 7 Pages

    Use elasticity to describe the responsiveness of quantities to changes in price and distinguish five elasticity terms.…

    • 2286 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    To estimate the elasticity of demand, the percentage change in quantity demanded in response to the percentage change in price needed to be calculated.…

    • 960 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Public Health

    • 2868 Words
    • 12 Pages

    Elasticity and Its Application Chapter 5 Copyright © 2001 by Harcourt, Inc. All rights reserved. Requests for permission to make copies of any part of the work should be mailed to: Permissions Department, Harcourt College Publishers, 6277 Sea Harbor Drive, Orlando, Florida 32887-6777. Elasticity . . .…

    • 2868 Words
    • 12 Pages
    Good Essays
  • Good Essays

    10 Principles of Economics

    • 6422 Words
    • 17 Pages

    Elasticity measures price responsiveness of a good or service. If the demand for a product changes significantly when the price changes, it is considered elastic. Examples of elastic goods include makeup and concert tickets. Inelastic goods show little or no change in demand when the price changes. Examples include electricity and gas.…

    • 6422 Words
    • 17 Pages
    Good Essays
  • Good Essays

    Price Elasticity Of Demand is a measure of the relationship between a change in the quantity demanded of a particular good and a change in its price. Price elasticity of demand is a term in economics often used when discussing price sensitivity. The formula for calculating price elasticity of demand is: “Price Elasticity of Demand = % Change in Quantity Demanded / % Change in Price”. If a small change in price is accompanied by a large change in quantity demanded, the product is said to be elastic (or responsive to price changes). Conversely, a product is inelastic if a large change in price is accompanied by a small amount of change in quantity demanded.…

    • 542 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Demand Analysis

    • 592 Words
    • 3 Pages

    Elasticity of Demand for a commodity is the measure or degree of change in the quantity demanded in response to a given price of the commodity.…

    • 592 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Elasticity

    • 2783 Words
    • 12 Pages

    Demand is said to be price elastic if small proportionate change in the price brings a larger…

    • 2783 Words
    • 12 Pages
    Good Essays