DAR ES SALAAM BUSINESS SCHOOL
MANAGERIAL ECONOMICS ECO 5011
MBA –CM 2013 – 2014
TABLE OF CONTENTS
1.0 INTRODUCTION........................................................................................3
2.0 EXECUTIVE SUMMARY............................................................................4-5
NAME OF THE COMPANY...............................................................
3.0 THREAT OF NEW COMPETITION................................................................6-8
4.0 TREAT OF SUBSTITUTE PRODUCTS OR SERVICES...........................................9
5.0 BARGAINING POWER OF CUSTOMERS(BUYER)..........................................10-11
6.0 BARGAINING POWER OF A SUPPLIER.............................................12-14
7.0 INTENSITY OF COMPETITIVE RIVALRY............................................15
8.0 CRITICISMS
9.0 REFERENCE.............................................................................................................16
INTRODUCTION
DEFINITION OF TERMS
Competitor analysis in marketing and strategic …show more content…
Economically the impact has been manifested in many different ways, such as generating income (boosting GDP); creating jobs (both in the mobile industry and the wider economy), increasing productivity in different areas and providing public revenues through taxation from mobile operators. Different sources have explained this phenomenon, viz. Mobile phone technology being one of the most important sources of GDP in both developed and developing countries (Waverman, 2005; Deloitte, 2008; Ovum, 2006 and McKinsey, 2007). It is reported that an increase of 10 mobile phones per 100 people in a typical developing country, would boost GDP growth by 6% (Vodafone, 2005). Generation of employment is another economic element considered (Ovum: 2006 and Deloitte: