Management Skills and Entrepreneurship
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London School of Commerce
Individual Assignment – Cover Sheet
|Name: |Mayuree Suksompued |
|ID No. |L0325RCRC0612 |
|Assignment name: |Business Plan: Mayuree Spa |
|Module: |Management Skills and Entrepreneurship |
|Lecturers: |Tatiana Pavlovsky & Rajendra Kumar |
|Due date: |21st August 2012 |
Table of Contents
Business Description 6
Mission statement 6
Goals 6
Objectives 6
Keys to success 6
Product and services 7
Business Opportunities 9
Market Analysis: Industry Analysis 9
Market Analysis: Customers 9
Sales forecast 10
Competition 10
Marketing Strategy 12
Pricing 13
Placement 14
Promotion 14
Business Operations 16
Management and Organizational Structure 16
The company 's strategy 16
The strategy level 16
Technology 18
Finances 20
Financial statement 20
Sales forecast 21
Cost estimates 22
Income Statement 23
Balance sheet 24
Cash flow 25
Payback Period 26
Break-even Analysis 27
Financial Ratio 28
Appendices 29
Reference & Bibliography 31
List of Tables
Table 1: Price comparison 13
Table 2: Start-up Expenses 20
Table 3: Unite Sales 21
Table 4: Unit Price 21
Table 5: Total Sales 21
Table 6: Variable Cost 22
Table 7: Profit & Loss 23
Table 8: Balance Sheet 24
Table 9: Cash flow 25
Table 10: Payback Period 26
Table 11: Financial Ratio 28
Executive Summary
People in the current society are living under a high level of stress
London School of Commerce
Individual Assignment – Cover Sheet
|Name: |Mayuree Suksompued |
|ID No. |L0325RCRC0612 |
|Assignment name: |Business Plan: Mayuree Spa |
|Module: |Management Skills and Entrepreneurship |
|Lecturers: |Tatiana Pavlovsky & Rajendra Kumar |
|Due date: |21st August 2012 |
Table of Contents
Business Description 6
Mission statement 6
Goals 6
Objectives 6
Keys to success 6
Product and services 7
Business Opportunities 9
Market Analysis: Industry Analysis 9
Market Analysis: Customers 9
Sales forecast 10
Competition 10
Marketing Strategy 12
Pricing 13
Placement 14
Promotion 14
Business Operations 16
Management and Organizational Structure 16
The company 's strategy 16
The strategy level 16
Technology 18
Finances 20
Financial statement 20
Sales forecast 21
Cost estimates 22
Income Statement 23
Balance sheet 24
Cash flow 25
Payback Period 26
Break-even Analysis 27
Financial Ratio 28
Appendices 29
Reference & Bibliography 31
List of Tables
Table 1: Price comparison 13
Table 2: Start-up Expenses 20
Table 3: Unite Sales 21
Table 4: Unit Price 21
Table 5: Total Sales 21
Table 6: Variable Cost 22
Table 7: Profit & Loss 23
Table 8: Balance Sheet 24
Table 9: Cash flow 25
Table 10: Payback Period 26
Table 11: Financial Ratio 28
Executive Summary
People in the current society are living under a high level of stress
Bibliography: • Abrahams, J. (2007) 101 Mission Statements From Top CompaniesTen Speed Press • Doyle, P • Henard, D.H. and Szymanki, D.M. (2001) Why some new products are more successful than others Journal of Marketing Research • Hirsch, R., Perter, M • Hitt, M.A., Black J.S. and Porter, W.L. (2009) Management Pearson Prentice Hall; Second edition • Jobber, D • Kotler, P. Armstrong, G. Wong, V. Saunders, J. and Wood, M. (2010) Principles of Marketing Prentice Hall; 5thedition • Longenecker, J.M., Moore, C.W • Mariotti, S (2003)The young Entrepreneur’s Guide to Starting and Running a Business New York, NY: Random House, Inc • Scarborough, N.M • Southon, M. and West, C.(2002) The Beermat Entrepreneur: Turn your good into a great business Pearson Prentice Hall • Strong, E.K • Warner, S. (2010) Finance Basics Secrets London, HareerCollins • Wiley, W