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Management Skills

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Management Skills
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Task 1

Introduction………………………………………………………………………………………………….………………………….1

Competitive Profile matrix…………………………………………………………………………………………………….1

Review and Critical analysis………………….………………………………………………………………………………2

Competitive Profile Matrix for Business Strategy………………………………………….……...………..2

CPM & Business Planning Process………………………………………………………………………………………..3

Competitive Analysis……………………………………………………………………………………….………………………3

Winning Strategy and CPM……………………………………………………………………………..……………………..4

Customers…………………………………………………………………………………………………....…………………………..4

Critical Success Factors…………………………………………………………………………………………………………..4

Competitive Advantages……………………………………………………………………………….………………………..4

Conclusion…………………………………………………………………………………………….…………………………………..4

References…………………………………………………………………………………………….…………………………………..4

Task 2

New Brand Executive Summary………………………………………………………………………………….........5

Business Description……………………………………………………………………………………………………………….5

Ownership Structure……………………………………………………………………………………………………………….6

Business Opportunities……………………………………………….………………………………………………………….6

Potential Customers…………………………………….………………………………………………………………………….6

Geographical Area & Competitors…………………………………………………….………………………………….6

Marketing Strategy………………………………….……………………………………………………………………….…….6

Niche marketing strategy……………………………………………………………………………………………………….6

Product & Pricing…………………………………….……………………………………………………………………………….6

Operational Function & Personal………………………………………………………………………………………….7

SAP (ERP) ……………………………………………………………..………………………………………………………………….7

1
Introduction:-
Competitive profile matrix of a product or a company or an organization can play a vital role in the success of any company or organization. I will try to explain what is meant by the competitive profile matrix of a
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