Management Report on Raoul
Murdoch University
Principles of Management
Management Report on
RAOUL
founded by
FJ BENJAMIN
Submitting to: Mr. Koh Thong Boon
Date of submission: November 13, 2013
Word counts: 1980 words (exclude cover and references)
Contents
1.0 Introduction to RAOUL by F J Benjamin----------------------------- 3
2.0 Management Practices of RAOUL------------------------------------- 4
3.0 Management Environment of RAOUL by F J Benjamin---- 5 to 6
4.0 Four Functions of RAOUL---------------------------------------- 7 to 10
5.0 If I were the General Manager of RAOUL--------------------------- 11
6.0 References------------------------------------------------------------------ 12
1.0 Introduction to RAOUL by F J BENJAMIN
FJ Benjamin, an international fashion retailer company that is based in Singapore. The company has four core businesses fashion retail, timepiece distribution, retail licensing, and investments in lifestyle concepts. It also markets and manages its own in-house brand, Raoul, in Singapore, Hong Kong, and Malaysia. (Singapore Infopedia,2009, Para 1)
RAOUL launched in Singapore in 2002 as a men’s shirt label, branching out to womenswear , is a homegrown fashion and leather goods brand from the house of F J Benjamin. Since its international debut at the 2010 New York and Paris Fall/Winter shows, RAOUL has been a buzz. Founded by Douglas Benjamin and Odile Benjamin, RAOUL has expanded into the international market with creations sold in standalone stores across the Asia-Pacific and through 150 stockists worldwide. RAOUL initial vision was to create a great brand of men’s shirts and accessories that offered good value and quality for money. (Singapore Tatler, 2013, Para 10)
But that has been a thing of the past as RAOUL explores with exotic materials such as crocodile skin and python snake skin as well as the constant re-evaluation of its prices as the years go by and with the brand more
Principles of Management
Management Report on
RAOUL
founded by
FJ BENJAMIN
Submitting to: Mr. Koh Thong Boon
Date of submission: November 13, 2013
Word counts: 1980 words (exclude cover and references)
Contents
1.0 Introduction to RAOUL by F J Benjamin----------------------------- 3
2.0 Management Practices of RAOUL------------------------------------- 4
3.0 Management Environment of RAOUL by F J Benjamin---- 5 to 6
4.0 Four Functions of RAOUL---------------------------------------- 7 to 10
5.0 If I were the General Manager of RAOUL--------------------------- 11
6.0 References------------------------------------------------------------------ 12
1.0 Introduction to RAOUL by F J BENJAMIN
FJ Benjamin, an international fashion retailer company that is based in Singapore. The company has four core businesses fashion retail, timepiece distribution, retail licensing, and investments in lifestyle concepts. It also markets and manages its own in-house brand, Raoul, in Singapore, Hong Kong, and Malaysia. (Singapore Infopedia,2009, Para 1)
RAOUL launched in Singapore in 2002 as a men’s shirt label, branching out to womenswear , is a homegrown fashion and leather goods brand from the house of F J Benjamin. Since its international debut at the 2010 New York and Paris Fall/Winter shows, RAOUL has been a buzz. Founded by Douglas Benjamin and Odile Benjamin, RAOUL has expanded into the international market with creations sold in standalone stores across the Asia-Pacific and through 150 stockists worldwide. RAOUL initial vision was to create a great brand of men’s shirts and accessories that offered good value and quality for money. (Singapore Tatler, 2013, Para 10)
But that has been a thing of the past as RAOUL explores with exotic materials such as crocodile skin and python snake skin as well as the constant re-evaluation of its prices as the years go by and with the brand more
References: Has been practising Corporate Social Responsibility (CSR), [RAOUL’s 2013 CSR is in support of the Breast Cancer Research Foundation, (Raoul, 2013).