Management Planning

Topics: Coca-Cola, The Coca-Cola Company, Thums Up Pages: 3 (1255 words) Published: January 9, 2010
Coca- Cola Company is one of United States based company founded in 1886. This company began in a small Atlanta pharmacy, founded by Pemberton. During that time only 9 glasses of Coca-Cola were sold per day. Nearly two centuries later this company is one of the world’s leading manufacturer, and distributor of cola type’s products. This company has over 92,400 worldwide employees, 47 consecutive years with increased dividends, 200+ countries where their beverages are sold; 3,000+ beverages, and 123 years in business. Coca-Cola as with every major organization has a planning function of management. One can analyze the impact that legal issues, ethics, and corporate social responsibility have had on management planning. Therefore, finding influences the company’s strategic, tactical, operational, and contingency planning. Management leading functions are planning, organizing leading and controlling. Coca-Cola Strategic Planning function is responsible for leading the development of the overall corporate strategy of the Company along with the global planning process (The Coca-Cola Company, 2006-2009). This planning function is ran by Vice President John M. Farell. This consist of a team of members which are all in charge of different departments. Therefore, each department is ran by a Vice President, for example, Eddie R. Hays, PhD. is V.P. of science, he ensures supply and quality of faqvors used by Coca-Cola Company. Coca-Cola has had it share of legal issues that have impact management planning. In January 15,2009 a class action lawsuit was filed by CSPI (Center for Science in the Public Interest) requiring one of Coca-Cola’s product glacéau vitaminwater. The CSPI was stating that this product had no nutritional value to it. In fact, according to CSPI nutritionists, the 33 grams of sugar in each bottle of VitaminWater do more to promote obesity, diabetes, and other health problems than the vitamins in the drinks do to perform the advertised benefits...

References: Business & Human Rights Resource Centre. (2009). Case profile: Coca-Cola lawsuit (re racial discrimination in USA). Retrieved December 11, 2009, from Business & Human Rights Resource Centre:
CSPI. (2009, January 15). Coke Sued for Fraudulent Claims on Obesity-Promoting “VitaminWater”. Retrieved December 11, 2009, from CSPI Newsroom:
eHow, I. (1999-2009). How Coca Cola Uses Tactical Planning. Retrieved December 11, 2009, from eHow:
The Coca-Cola Company. (2006-2009). Functional Leadership. Retrieved December 11, 2009, from The Coca-Cola Company:
The Coca-Cola Company. (2006-2009). Governace & Ethics. Retrieved December 11, 2009, from The Coca-Cola Company:
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