The Internal/External Factors of Management Wal-Mart Stores, Inc.
In today's world management must consider a wide variety of factors in order to establish an effective management plan. Wal-Mart Stores, Inc. is the world's largest company and number one retailer, with this success a company this large needs to not only to look internally for solutions to their management objectives, they must also look outside of their business for additional resources. With the increase of technology and the easy access to virtually any information, Wal-Mart Stores, Inc. must be prepared to react to the multitude of demands made by consumers and suppliers. The rapid change of the retail industry from brick and mortar stores to Internet purchases Wal-Mart Stores, Inc. has been able to stay attractive to the buying public. Wal-Mart Stores, Inc. has accomplished this through a highly sophisticated inventory tracking system that enables the stores, including the Internet, to have in stock exactly what the consumers are looking for. According to Hoover's Online Wal-Mart Stores, Inc has expanded to about 4,700 stores including about 1,500 discount stores, 1,650 combination discount and grocery stores (Wal-Mart Supercenters in the US and ASDA in the UK) and 532 membership-only warehouse stores (Sam's Club) (2003). With the introduction of a foreign market their management plan must encompass the rules and regulations of doing business in a foreign country. With the invention of their tracking and identification system, called Radio Frequency Identification (RFID), Wal-Mart Stores, Inc. has exerted control over their entire inventory and enables the workers to identify and locate merchandise more readily for the customers. E-Commerce has increased the ease of purchasing for consumers; Wal-Mart Stores, Inc. has a web site that allows for the ease and convenience of purchasing almost every item in the store over the Internet. Wal-Mart Stores, Inc. has been very innovative in meeting the needs of their clientele, with the Supercenters, it is basically one stop shopping for all of your household and grocery needs, without the hassles of stopping at two stores when you run your errands.
As a highly respected private employer, Wal-Mart is committed to uphold diversity. Wal-Mart is fully committed to respect their employees and provide them with opportunity, equality,
growth, fair treatment, and understanding. Many large companies feel this is easier said than done.
However, Wal-Mart has developed an equal opportunity program that set goals with timetables to
provide equality in the workplace. In addition, they solicit feedback from their employees on an
annual basis through a "Grass Roots Survey". This enables Wal-Mart to have an updated
understanding of the employee's opinions toward their working practices and procedures.
Wal-Mart also provides their associates with the opportunity to discuss issues and seek
support through their Open Door Policy and Ethics Hotline. The successful implementation of these
program will provide benefits throughout the organization
All managers and supervisors are responsible for implementing these goals and
programs. This responsibility is measured in the same format as their performance toward other
business objectives, such as sales and profitability. Wal-Mart takes pride in their employees and does
their best to hire and train motivated individuals. According to Wal-Mart, "we believe that success
requires both an environment where people are respected and valued, along with a talented
workforce that reflect our diverse customer base."
Wal-Mart strongly believes that in order to keep
their steady clientele they must continue to have and grow strong relationships with not only their
employees but their suppliers as well.
Wal-Mart strongly believes there is no way to better represent the different
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Aisner, James E. "Rapid Response: Inside the Retailing Revolution." Harvard Business School
Working Knowledge on the Web. Winter 1999. http://www.e-proximity.com/cream/HBS%20retail.htm
Biesada, A. (2003) Wal-Mart Stores, Inc. Hoover 's Online. Retrieved November 8, 2003 from:
Dash30. Wal-Mart Takes on The Web. 8 Oct. 2003 .
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