Management Information Systems
Essential of MIS (9th edition)
Chapter 1
1) As discussed in the chapter opening case, the Yankees ' use of information systems in their new stadium can be seen as an effort to achieve which of the primary business objectives?
A) Operational excellence
B) Survival
C) Customer and supplier intimacy
D) Improved decision making
2) Journalist Thomas Friedman 's description of the world as "flat" referred to:
A) the flattening of economic and cultural advantages of developed countries.
B) the use of the Internet and technology for instantaneous communication.
C) the reduction in travel times and the ubiquity of global exchange and travel.
D) the growth of globalization.
3) The six important business objectives of information technology are: new products, services, and business models; customer and supplier intimacy; improved decision-making; competitive advantage; operational excellence, and:
A) flexibility.
B) survival.
C) improved business practices.
D) improved efficiency.
4) The use of information systems because of necessity describes the business objective of:
A) survival.
B) improved business practices.
C) competitive advantage.
D) improved flexibility.
5) Which of the following choices may lead to competitive advantage (1) new products, services, and business models; (2) charging less for superior products; (3) responding to customers in real-time?
A) 1 only B) 1 and 2
C) 2 and 3 D) 1, 2, and 3
6) Verizon 's implementation of a Web-based digital dashboard to provide managers with real-time information such as customer complaints is an example of:
A) improved flexibility.
B) improved decision-making.
C) improved efficiency.
D) customer and supplier intimacy.
7) The move of retail banking to use ATMs after Citibank unveiled its first ATMs illustrates the information system business objective of:
A) improved efficiency.
B) customer and supplier intimacy.
C) survival.
D) competitive advantage.
8) An information
Chapter 1
1) As discussed in the chapter opening case, the Yankees ' use of information systems in their new stadium can be seen as an effort to achieve which of the primary business objectives?
A) Operational excellence
B) Survival
C) Customer and supplier intimacy
D) Improved decision making
2) Journalist Thomas Friedman 's description of the world as "flat" referred to:
A) the flattening of economic and cultural advantages of developed countries.
B) the use of the Internet and technology for instantaneous communication.
C) the reduction in travel times and the ubiquity of global exchange and travel.
D) the growth of globalization.
3) The six important business objectives of information technology are: new products, services, and business models; customer and supplier intimacy; improved decision-making; competitive advantage; operational excellence, and:
A) flexibility.
B) survival.
C) improved business practices.
D) improved efficiency.
4) The use of information systems because of necessity describes the business objective of:
A) survival.
B) improved business practices.
C) competitive advantage.
D) improved flexibility.
5) Which of the following choices may lead to competitive advantage (1) new products, services, and business models; (2) charging less for superior products; (3) responding to customers in real-time?
A) 1 only B) 1 and 2
C) 2 and 3 D) 1, 2, and 3
6) Verizon 's implementation of a Web-based digital dashboard to provide managers with real-time information such as customer complaints is an example of:
A) improved flexibility.
B) improved decision-making.
C) improved efficiency.
D) customer and supplier intimacy.
7) The move of retail banking to use ATMs after Citibank unveiled its first ATMs illustrates the information system business objective of:
A) improved efficiency.
B) customer and supplier intimacy.
C) survival.
D) competitive advantage.
8) An information