Management Information Systems

Topics: Supply chain management, Customer relationship management, Marketing Pages: 24 (9058 words) Published: December 11, 2012
Table of Contents
1.Organisational Purpose, Function and Structure3
1.1.Organisation structure of Sunshine management3
1.2.Characteristics of Sunshine organisation5
1.3.Business functions in Sunshine management7
1.4.Business processes in Sunshine management9
1.5.Business objectives of information system application for Sunshine11 2.Information Systems: Solution and Improvement14
2.1.Links of IS application14
2.1. (i)Comparison and contrast of the uses of ERP, SCM and CRM information systems (IS)14
2.1. (i) (a)Enterprise Resource Planning (ERP)14
2.1. (i) (b)Customer Relationship Management (CRM)15
2.1. (i) (c)Supply Chain Management (SCM)17
2.1. (ii)HMS features19
2.2.IS elements and advantages21
2.3.Sustainable competitive advantages of IS in hotel industry23 2.4.ERP to Sunshine management26
2.5.CRM to Sunshine management27
2.6.SCM to Sunshine management28

1. Organisational Purpose, Function and Structure
2.1. Organisation structure of Sunshine management
The organizational structure is a formal pattern of interaction and coordination in an organization that is laid out by the top management to link task of individuals and groups in achieving organizational goals (Daft, 2010). Sunshine Hotel follows a divisional structure, in which departments are grouped according to similarities of product, service or market. It is also referred to as a program structure. Each division has its individual functions to peruse its own goals without depending on other divisions. There are different types of divisional structures. A few of them are geographical divisional structure, product divisional structure, customer divisional structure and many more. There are several advantages and draw backs of a divisional structure. The structure works well in most organizations as it focuses on either a single product or service, or in the case of Sunshine Hotels each hotel is responsible for their operation and then the headquarter to lead and support the achievement of strategic objectives. Such structure allows creating a general culture and esprit de corps. These two factors help an organization achieve higher morale and enhance knowledge. Divisional structure also enhances the scope of specialization. This helps people with similar talents and abilities to come together and achieve the divisional objectives. As departments are independent, managers can recognize workers needs easily and therefore provide them with the resources required for specific tasks more appropriately (Gillikin, n.d.). Whereas the structure also has its draw backs; creating too much of autonomy and increased costs. The chances of the departments feeling separated from other associated departments are high. They only believe in following their own aims and objectives overlooking the company’s goal. If the organization is unable to maintain strong leadership it results in business failure and is unable to operate efficiently.

General Manager
General Manager
General Manager
General Manager
General Manager
Sales and Marketing Director
Room Division Director
Finance Director
Human ResourceDirector
F&B Director
Assistant Controller Finance
Assistant Controller Operations


Front Office
Banquet (MICE)

Room Service
Sales & Marketing Manager
Employee recruitment
Benefits Manager

Organization structure of Sunshine hotel

2.2. Characteristics of Sunshine organisation
Organisation refers to a stable, formal structure that takes resources from the environment and processes them to produce outputs. It is a formal legal entity with internal rules and procedures, as well as a social structure (Laudon and Laudon, 2012). There are various characteristics that can describe an organization.

The approach to...

References: Abdisalam, I., Lukman, S. &Munir, A. (2011) Strategic Information Systems Planning as the Centre of Information Systems Strategies. International Journal of Research and Reviews in Computer Science (IJRRCS), 2 (1).
AIDT (2006) Just-In-Time Manufacturing. -Time%20Manufacturing/Just-In-Time.pdf [accessed 6 November 2012].
Baldoni, J. (2011) ‘Purpose Is What Your Organization Needs Most. Here 's How to Get It’ Forbes. -what-your-organization-needs-most-heres-how-to-get-it/ [accessed 14 November 2012].
Chaturvedi, U. (2010) A Report on Supply Chain Management. -Supply-Chain-Management [accessed 12 November 2012].
Constructing Excellence (2004) Supply Chain Management. [accessed 12 November 2012].
Dana Griffin (2012) ‘Four Generic Strategies That Strategic Business Units use’ Chron. -units-use-496.html [accessed 5 November 2012].
DegmarRecklies (2001) ‘Porter 5 Forces’ Recklies management. [accessed 5 November 2012].
Eng MBA (2010) ‘Management Information System Introduction’ Eng MBA. [accessed 15 November 2012].
Gupta, A. (2010) ‘Organization 's size and span of control’ Practical Management: Designing a better workplace. Organization-s-size-and-span-of-control.html [accessed 14 November 2012].
Hugos, M.H. (2003) Essentials of Supply Chain Management. New Jersey: John Wiley & Sons, Inc.
IBM (2008) ‘Pursuing operational excellence in IT’ IBM. [accessed 11 November 2012].
IT Knowledge Portal (2012) ‘Supply Chain Management’ IT Knowledge Portal. [accessed 11 November 2012].
Kroenke, D.M. (2012) Experiencing MIS, 3rded. New Jersey: Pearson Education.
Laudon, K.C. &Laudon, J.P. (2007) Essentials of Business Information Systems. 7thed. New Jersey: Pearson (Prentice Hall).
Laudon, K.C. &Laudon, J.P. (2012) Management Information Systems: Managing the Digital Firm, 12thed. New Jersey: Pearson Education.
Machenzie, M. & Chan, B. (2009) Tourism and Hospitality Studies. Wan Chai: Education Bureau. Hospitality_Eng.pdf [accessed 10 November 2012]. (2008) ‘Centralization and Decentralization’ [accessed 14 November 2012]. (2007) ‘The functions of business’ page_08.htm [accessed 16 November 2012].
Quality Integrity (2011) ‘Disadvantages of CRM’. [accessed 12 November 2012].
QuickMBA (2010) ‘Porter’s Generic Strategies’ Strategic Management. [accessed 17 November 2012].
Recklies, D. (2001) ‘Five Competitive Forces’ Porter 5 Forces. [accessed 17 November 2012].
Stair, R. & Reynolds, G. (2012) Principles of Information Systems, 10th ed. Stanford: Course Technology Cengage Learning. (2012) ‘Enterprise resource planning (ERP)’ Business Info Center. _SMEs/2012/0105/1765.html [accessed 12 November 2012]. (1950) ‘Competing with Information Systems’ [accessed 11 November 2012]. (2008) ‘Porter’s Generic Competitive Strategies’ Your Gateway to The Management World. strategies.htm [accessed 17 November 2012].
Wang, W., Sedera, D. & Tan, F. (2009) ‘Measuring CRM and SCM benefits: a preliminary measurement model’ Pacific Asia Conference on Information Systems (PACIS) [accessed 14 November 2012].
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Ups: Information Systems Essay
  • Management: Questions and Answers for Midterm Examination Essay
  • Design Internal Controls System to Minimize Fraud Essay
  • Differences Between Financial Accounting and Management Accounting Essay
  • Information Technology and Information Systems Essay
  • Justification for an Internal Control System Essay
  • Essay on Management Information Systems and Its Importance
  • Management Information System of Pubali Bank Essay

Become a StudyMode Member

Sign Up - It's Free