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Part 1: Introduction Maxis Berhad is a leading telecommunication company in Malaysia with more than 11.4 million mobile subscribers, Maxis has been providing a full suite of services on multiple platforms to fulfill the telecommunication needs of individual consumers, SMEs and large corporations in Malaysia. Other than that, Maxis Berhad is offering on postpaid services under the Maxis brand and via prepaid formast under the Hotlink. It uses the dialling prefix identifier of "012", "014" and "017". The uses of different brands are to support each other by synergy value. It helps Maxis Berhad to maintain and develop prepaid businesses while keep on maintaining their growth in postpaid field.
Maxis Berhad is the first telecommunication company who build up integrated communication service and launched 4G LTE which is the highest internet speed in Malaysia. Besides that, Maxis Berhad is a trendy company that brings in iPhone, BlackBerry and Samsung Galaxy to the local market compare to the other telecommunication companies, it helps local users to catch up their technology knowledge with other countries.
In addition, Maxis Berhad is having customer service center throughout the countries, which provides conveniences to the customers for paying bills, signing up, and reporting problems. Customers are now able to reach Maxis service representatives via telephone, web and social media platforms.
Maxis Berhad had significant growth and strong track record of bringing innovation and excellent customer service. Maxis Call Centre was awarded the ‘Best of the Best’ honor at the 2012 Customer Relationship Management and Contact Centre (CCAM) Annual Awards. They are the only service provider that awards scholarships to children of their own postpaid customers. Maxis Berhad had awarded as Malaysia’s Top Ten Companies: Ranked 1 – Asia’s 200 Most Admired Companies, The Wall Street Journal Asia in 2006.
Morten Lundal was appointed as a Director of Maxis on 1 October 2013.

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