management information

Topics: Mobile phone, Mobile banking, Bank Pages: 17 (3956 words) Published: April 28, 2014


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Objective

This report focuses on the role of Mobile Banking and its potential to provide basic banking services to the vast majority of unbanked people in world. The rationale for M- banking as an appropriate tool for transforming banking stems from two observations; traditional retail banks do not deliver services tailored to fit the currently unbanked which has led to a gap in the market. Further, the fast diffusion of mobile telecom networks has enabled M-banking service operators to draw on the geographic coverage of mobile networks and diverse needs of the client base. Hence, the common assumption behind M- Banking ventures is the potential of mobile phones as a channel for undertaking financial transactions. The objective of the study is to take a fresh look at the current M-Banking experience in a selected number of countries using primary and secondary data from the existing pool of literature.

Introduction
Mobile Banking:

Mobile banking (also known as M-Banking, m-banking, SMS
Banking) is a term used for performing balance checks, account transactions, payments, credit applications and other banking transactions through a mobile device such as a mobile phone or Personal Digital Assistant (PDA). The earliest mobile

banking services were offered over SMS. With the introduction of the first primitive smart phones with WAP support enabling the use of the mobile web in 1999, the first European banks
started to offer mobile banking on this platform to their customers. Mobile banking has until recently (2010)
most often been performed via SMS or the Mobile Web. Apple's initial success with I -Phone and the rapid growth of phones based on Google's Android (operating system) have led to increasing use of special client programs, called apps, downloaded to the mobile device.

A mobile banking conceptual model:

In one academic model, mobile banking is defined as:
Mobile Banking refers to provision and a ailment of banking and financial services with the help of mobile telecommunication devices. The scope of offered services may include facilities to conduct bank and stock market transactions, to administer accounts and to access customized information. According to this model Mobile Banking can be said to consist of three inter-related concepts: Mobile Accounting Mobile Brokerage Mobile Financial Information Services

Trends in mobile banking:

Over the last few years, the mobile and wireless market has been one of the fastest growing markets in the world and it is still growing at a rapid pace. According to the GSM Association and Ovum, the number of mobile subscribers exceeded 2 billion in September 2005, and now exceeds 2.5 billion (of which more than 2 billion are GSM). According to a study by financial consultancy Client, 35% of online banking households will be using mobile banking by 2010, up from less than 1% today. Upwards of 70% of bank center call volume is projected to come from mobile phones. Mobile banking will eventually allow users to make payments at the physical point of sale. "Mobile contact less payments” will make up 10% of the contact less market by 2010. Another study from 2010 by Berg Insight forecasts that the number of mobile banking users in the US will grow from 12 million in 2009 to 86 million in 2015. The same study also predicts that the European market will grow from 7 million mobile banking users in 2009 to 115 million users in 2015. Many believe that mobile users have just started to fully utilize the data capabilities in their mobile phones. In Asian countries like India, China, Bangladesh, Indonesia and Philippines, where mobile infrastructure is comparatively better than the fixed-line infrastructure, and in European countries, where mobile phone penetration is very high (at least 80% of consumers use a mobile phone), mobile banking is likely to appeal even more.

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