Management and the Body Shop

Topics: Management, The Body Shop, Anita Roddick Pages: 5 (1492 words) Published: October 8, 1999
Management and The Body Shop

In this paper I will be taking a look at basic management functions. The approaches, and the synthesis of two views of management. I will attempt to take an overview of culture and its effect on a company.

In today's changing global environments many companies have joined the open trade policies, and existing foreign opportunities available to growing companies with positive views and socially responsible attitudes.

It all sounds like a lot to cover in a short essay so I will introduce a company that has in its short, yet very successful existence transformed through all the levels and practices mentioned above. The company is called "The Body Shop", I hope you have heard of it for that would make our journey through it's development even more enjoyable.

Management is described as the process of getting activities with and through other people. This philosophy has been so widely examined that there are literally millions of opinions and differing views on the subject. We will only be examining the functions of management where the basics of planning, organizing, leading, and controlling apply to The Body Shop. In 1976 an inexperienced Anita Roddick got tired of unsubstantiated Management and The Body Shop

claims of the cosmetics industry that their products couldn't deliver. She decided to make a decision that would change her life forever. Anita became a manager of her own small business in Brighton England. Selling the natural secrets found throughout the world; learned from extensive travel while employed as a teacher with the U.N., she created a cottage industry of exotic personal body care products.

Planning proved to be the first big obstacle to learn in the road to efficient management. Taking care of buying from around the world for her special products had plunged Anita into a frightening and difficult role that she needed help with. Anita organized her financial burdens by taking on an investor Ian McGlinn, in turn giving him a 50 percent stake in the business.

Furthermore she sold the name The Body Shop to personal recruits, carefully lead and controlled by her own philosophies and ideals. Anita had become an ideal example of the classic top level manager taking on the responsibility of decision, communication, and information needed to project her company as a serious competitor, ready for today's global market. Management and The Body Shop

The Body Shop follows the original general administrative theory of Henry Fayol. That is a sort of utopian environment that everyone involved in the company shares the same opinions as Anita Roddick, and tried to achieve harmony, one might say, within their own franchise of The Body Shop. Achieving this was done by personal interviews of potential franchise owners and continual monitoring of the application bureaucracy's intended to find only the right people for the job. Establishing these bureaucratic procedures meant asking questions such as: "what kind of car do you drive?", "what kind do you want?", "how would you like to die?", and "who are your favorite literary heroines?". Based on the answer to questions like these she would either not give them franchise rights or move them along the way towards a business of their own with The Body Shop. The applicants are backed up due to the bureaucracies in place, as often is the case in any bureaucratic environment.

The Body Shop has successfully combined the two traditional management views one of which is the omnipotent view. That is the view that management must take charge as in the executive rule of accountability and direct responsibility. She as coordinating manager of Management and The Body Shop

The Body Shop has total control over the propaganda and merchandise to be displayed and sold within all the shops that carry the name, The Body Shop.

AS well as maintaining the omnipotent role she has synthesized with the symbolic views that her management is has...

Bibliography: Stephen P. Robbins and Robbin Stuart-Kotze
Management Canadian Fourth Edition (Prentice - Hall INC., ONT., 1994) pg.
Marketing Candian Edition (Prentice - Hall INC., ONT., 1995) pg.
Understanding Canadian Business (Richard D. Irwin, INC., 1994) pg. 199-
~kecurran/lect-02.htm; August 25, 1996.)
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