Management and Planning
Management and Planning
Management Planning
Management: Theory, Practice and Application/330
Management Planning
Planning is identifying the goals to be accomplished and making a decision to move forward the suitable actions needed to achieve those goals (Bateman and Snell, 2009). Examples of planning may include examining current situation, predicting the future, establishing goals, choose what types of activities one will engage, and selecting the resources needed to achieve the said goals (Bateman and Snell, 2009). In order for a company to be successful, the organization must have a systematic process of making decisions about goals and activities that the group will pursue in order to achieve its objectives.
Furthermore, planning is an effort that is directed and controlled by managers of an organization and draws on the knowledge and experience of employee’s throughout the organization (Bateman and Snell, 2009). This paper will discuss the planning functions of management within Apple Inc. Apple Inc., was co-founded by Steve Jobs and Steve Wozniak, in 1976. Steve Jobs who revolutionized consumer technology, was able to slash expenses from $8.1 billion in 1997 to $5.7 billion in 1999 by outsourcing manufacturing, trimming inventories, shifting 25% of sales to an online store, and slicing the number of distributors from the double digits to two (Bloomberg BusinessWeek, 2000).
In addition to outlining Apple’s planning function of management, this paper also discusses legal, ethical, and social responsibility issues that impact Apple Inc. and its success. For example, in 1994, Apple Computer Inc. was in a lawsuit with Microsoft Corporation over patent protection (Sherman, 2010).
Finally, the paper will conclude with three factors that influence Apple’s strategic, tactical, operational, and contingency planning. Factors include innovation, profitability, and resources to take advantage of opportunities for growth. Employee’s lack of commitment is also a factor
Management Planning
Management: Theory, Practice and Application/330
Management Planning
Planning is identifying the goals to be accomplished and making a decision to move forward the suitable actions needed to achieve those goals (Bateman and Snell, 2009). Examples of planning may include examining current situation, predicting the future, establishing goals, choose what types of activities one will engage, and selecting the resources needed to achieve the said goals (Bateman and Snell, 2009). In order for a company to be successful, the organization must have a systematic process of making decisions about goals and activities that the group will pursue in order to achieve its objectives.
Furthermore, planning is an effort that is directed and controlled by managers of an organization and draws on the knowledge and experience of employee’s throughout the organization (Bateman and Snell, 2009). This paper will discuss the planning functions of management within Apple Inc. Apple Inc., was co-founded by Steve Jobs and Steve Wozniak, in 1976. Steve Jobs who revolutionized consumer technology, was able to slash expenses from $8.1 billion in 1997 to $5.7 billion in 1999 by outsourcing manufacturing, trimming inventories, shifting 25% of sales to an online store, and slicing the number of distributors from the double digits to two (Bloomberg BusinessWeek, 2000).
In addition to outlining Apple’s planning function of management, this paper also discusses legal, ethical, and social responsibility issues that impact Apple Inc. and its success. For example, in 1994, Apple Computer Inc. was in a lawsuit with Microsoft Corporation over patent protection (Sherman, 2010).
Finally, the paper will conclude with three factors that influence Apple’s strategic, tactical, operational, and contingency planning. Factors include innovation, profitability, and resources to take advantage of opportunities for growth. Employee’s lack of commitment is also a factor
References: Bateman and Snell. (2009) Management: Leading and Collaborating in a Competitive World, 8th edition. Business Dictionary (2010). Retrieved from businessdictionary.com. Enderle, Rob. (2010). Apple and the Ethical/Business Problems of Child Labor and Other Unsavory Practices. IT Business Edge. Funding Universe. (2010). Apple Computer Incorporated. Retrieved from fundinguniverse.com-histories-apple. Reference for Business. (2011). Encyclopedia of Business, 2nd ed. Retrieved from referencefor business.com. Sherman, Erik. (2010). The CBS Interactive Business Network. Retrieved from Bnet.com-technology-business/apple.