Management and Excel Business Academy

Topics: Management, Business, Types of business entity Pages: 62 (17677 words) Published: February 5, 2013
EXCEL BUSINESS ACADEMY (India’s Premium Techno Management B-School) AAA

“A CONCEPTUAL STUDY OF BUSINESS MANAGEMENTAND ORGANIZATION SYSTEM”

SUBMITTED BY Swapnil S.V. Reg No.ESB/2010/AUG/MBA/011 Under the guidance of Prof. Yuvaraja S.E.

Excel Business Academy Ullal Main Road Bangalore.

STUDENT DECLARATION:

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I hereby declare that the project report entitled “a conceptual study of business management and organization system –Amway.” Bangalore has been done by me under the guidance of Prof. Yuvaraj, Professor – MBA & PGPM, Excel Business Academy, and Bangalore. This project report has been submitted to Excel Business Academy, Bangalore as a part of partial fulfillment for the award of the degree of Post Graduate Program in Management from Excel Business Academy, Bangalore. I also hereby declare that this project report has not been submitted at any time to any other institute or university for the award of any degree.

Place: Bangalore Date: / / Swapnil.

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CERTIFICATE BY GUIDE

This is to certify that Swapnil V.S. bearing Reg No. ESB/2010/AUG/MBA/011, A student of 1st Trimester PGPM during the academic year 2010-2012 has successfully completed the project report “a conceptual study of business management and organization system – Amway”. Under the guidance of Prof. Yuvaraja S.E, Excel Business Academy, in partial fulfillment for the award of Post Graduate Program in Management from Excel Business Academy, Bangalore. His character and conduct was good during the study.

Place: Bangalore Date: / / Prof. Yuvaraja S. E.

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ACKNOWLEDGEMENT
The satisfaction and euphoria that accompany the successful completion of any task would be but incomplete without the mention of the people who made it possible, whose constant guidance and encouragement crowned our efforts with success. I consider it my privilege to express gratitude and thanks to the Management – Excel Business Academy, Bangalore for giving me the opportunity to conduct this study. I thank our Principal Prof. Thejaswi Naviloor, for the encouragement and intellectual influence during the course of the project work. I wish to express my heartfelt gratitude to Prof. Gurutej, Head – PGPM & Techno Management Studies; Prof. Shreya K Rao, Head – MBA & TPD and my Project Guide Prof. Yuvaraja S E. for their help and able guidance for the completion of the project successfully. I am grateful to the Librarian of Excel Business Academy, for his support during my study. Last but not the least, I would also like to thank each and everyone especially all my friends for their cordiality & support during my project.

Date:

/

/

Place: Bangalore

swapnil

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TABLE OF CONTENTS:
CHAPTER NO. 1 1.1 Meaning of Business 1.2 Meaning of Management 1.3 Meaning of Business Administration 1.4 Difference between Business Management & Business Administration 1.5 Types of Business 2 Organizational System (General Study) 2.1 Meaning of Organization 2.2 Types of Organization 2.3 Types of Ownership 2.4 Vision, mission & Goals of the company 2.5 Organization Structure & it’s Types 2.6 Functional Patterns – People, policies, systems, problems if any. 2.7 SWOT Analysis 3 Organizational System with respect to Amway: 3.1 Introduction 3.2 Vision, Mission & Goals of the Amway 3.3 Organizational Structure & Type of Amway 3.4 Type of Organization CONTENTS PAGE NO.

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3.5 Functional Patterns of Amway 3.6 Type of Ownership 3.7 SWOT Analysis 4 Summary of Findings & Conclusion 4.1 Findings 4.2 Conclusion 4.3 suggestion

LIST OF TABLES AND CHARTS:

TABLE 1 2 3

CONTENTS Structure of Organization Alticor and Amway...

Bibliography: 1) www.worthwilemag.com 2) http://www.amway.in/ 3) http://www.amway.in/Articles/Article.
4) http://en.wikipedia.org/wiki/Amway 5) http://www.authorstream.com/ 6) http://www.nutrilite.com/ 7) http://en.wikipedia.org/wiki/Organisation 8) http://en.wikipedia.org/wiki/Business 9) http://www.businessballs.com 10) http://en.wikipedia.org/wiki/Administration 11) http://www.business-standard.com 12) http://www.scribd.com 13) http://www.mouthshut.com 14) http://www.mouthshut.com
EXCEL BUSINESS ACADEMY (India’s Premium Techno Management B-School)
AAA 15)http://wiki.answers.com 16)http://dictionary.reference.com
17) http://www.thetruthaboutamway.com/ 18) http://articles.bplans.com.
Annexure:
Amway India plans 170 new branches by 2013 Eyes 25% y-o-y growth for the next five years. Amway India Enterprises Pvt Ltd, a major direct selling FMCG Company in the country, is planning to open 170 new branches across the country in the next three years (by the year 2013). The company is also eyeing 25 per cent year-on-year growth for the next five years. Presently, the company has 130 branches across the country. The company offers 115 products in five categories- Personal care, Home care, Nutrition & Wellness, Cosmetics and Great Value products. Nutrition & Wellness segment contributes around 50 per cent of Amway India’s total turnover. "With an aim to strengthen our network base, we are planning to increase the number of touch points (branches) up to 300, by adding 170 new branches across the country in the next two-three years. We are also planning to launch 6 to 8 new products every year," William S. Pinckney, MD & CEO, Amway India, said at a press conference during plant visit of reporters to its Baddi facility in Himachal Pradesh.
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With an aim to meet the market demand, the company has just tripled the capacity at its contract manufacturing facility in Baddi (Himachal Pradesh) at an investment of Rs. 55 crore. "Amway’s focus in the past 2-3 years was to improve consumer access and awareness, which paid off handsomely. We have grown from Rs. 799 crore in 2007 to Rs. 1407 in 2009 crore over the past three years, essentially as the quality of the Amway pick-up centre’s has undergone a sea change, and are more experiential for the consumers. We are eyeing 25 per cent year-on-year growth for the next five years," Pinckney said.
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