management

Topics: Organization, Thai cuisine, Mission statement Pages: 8 (1255 words) Published: October 4, 2014
Executive summary:

This report will explore more about organizational environment including external environment and internal environment. Mission statement is one of the elements that made up the internal environment.Mission statement should also consider some concepts in order to be effective mission statement. Thaitanic is a Thailand concept restaurant and was established in 2014, which is located in one of Jakarta’s most crowded spot, PIK( Pantai Indah Kapuk). The target market for Thaitanic is people who has never tasted Thailand’s food before and have the curiosity for tasting Thai food, also we are looking for people who are already familiar and in love with Thai cuisine.

1.0 Introduction
2.0 What is organizational environment
3.0 External Mega environment
3.1 Technological element
3.2 Economic element
3.3 Legal-political element
3.4 Socio cultural element
4.0 Task environment
4.1 Customer and clients
4.2 Competitors
4.3 Labour supply
4.4 Suppliers
4.5 Government agencies
5.0 Internal environment
5.1 Mission statement
5.1.1 Customer
5.1.2 Products/ services
5.1.3 Location
5.1.4 Philosophy
5.0 Conclusion
Reference list

1.0 Introduction

This report will explore more about organizational environment including external environment and internal environment. The mega environment has five major elements ; technological, economic, legal-political, sociocultural, and international. Task environment elements includes; customer and clients, competitors, suppliers, labor supply , and government agencies. And finally mission statement is one of the elements that made up the internal environment. A good mission statement should also consider about the customers, products/services, location and philosophy. Thaitanic is a Thailand concept restaurant and was established in 2014, which is located in one of Jakarta’s most crowded spot, PIK( Pantai Indah Kapuk). The target market for Thaitanic is people who has never tasted Thailand’s food before and have the curiosity for tasting Thai food, also we are looking for people who are already familiar and in love with Thai cuisine.

What is organizational environment

Organizational environment is a set of forces surrounding an organization it nay affect its operation and access to scarce resources. Organizational environment consist of both internal and external environment .

2.0 Mega Environment

Mega environment is the broad conditions and trends in the society with which the organization operates. Mega Environment has five major elements: technological , economic, sociocultural ,legal-political, and international.

3.1Technological Element

Online orders, has been a very efficient innovation lately as it enable users to efficiently order their products from the convenience of their own computer. Thaitanic offer people with online ordering and free delivery, Thaitanic has an aim of satisfying their customer with good service . Thaitanic find this technology as an opportunity of increasing their quality of service.

3.2 Economic Element

Thaitanic has sets its price above its competitor so he could get a high profit from consumers who are willing to pay extra because the product is unique. Moreover, Thaitanic offer people with organic food which is made using environmentally and animal friendly which is healthier. People who concern on their health would be willing to spend more on healthier food. However, since the price is high enough, an increase in the prices of inputs will limit the flexibility in pricing and eventually it will decreases Thaitanic’s profit.

3.3 Legal –Political

Legal and Political is a system within which an organization must function. Indonesian government states that restaurants are requested to provide only halal food as most of Indonesian people only eat halal food, food that doesn’t contain pork. Therefore, Thaitanic only provide people with halal food to increase customer...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Management Essay
  • Evolution of Management Essay
  • Compensation Management Essay
  • Scientific Management Essay
  • General management assignment Essay
  • General Management Theories Essay
  • Introduction to Management
  • Contemporary Development in Business Management: Business Environments Essay

Become a StudyMode Member

Sign Up - It's Free