A sample proposal is available in Appendix Six
Research Proposal Form
Vu Tien Dat
BSc 16 Management
Method Research Project
Proposed Project Title: Researching about KFC’s long-term strategies in Vietnamese market ( HRM and business strategies)
Please review the requirements of your study guide before you complete this form. This form should be no longer than 3 pages in total when completed.
1. Subject Area of Research
The topic of study must relate directly to your programme of study.
(a) What is the module which your research will be based upon?
[ x ] Human Resource Management
[ ] Management Organisational Behav. [ ] Managing Change [ ] Cross-cultural management
(b) Which specific topic from this module?
Recruitment, selection and training programs to prepare for entering a new market and from these find out the way to develop in the new environment (c) Please indicate what is the question which you intend to
research in 20 words or less?
What challenges did KFC have to cope with when approaching to Vietnamese market and which strategies was used to solve them? ( including internal and external organization)
(d) What are your research objectives?
(i) Examining what the academic literature indicates about the role of HRM in organization (ii) Building the strategies for HR as well as facility to adapt and develop throughout research about the importance of satisfying customer needs based on culture and geography (iii) Identifying the serious challenges in competing and minimizing risks
2. Rationale for the Selection of the Project
Why is this topic worth investigating?
KFC is world famous for its Original Recipe fried chicken with more than 36,000 locations around the globe. After many years, KFC still holds the values of...
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